Couldn’t make it to Inbound17? Shame on you! It was a wonderful event, full of insights, experiences, and inspiration. The sessions were valuable, the parties were lively, and everybody left tired but happy. Plus, we got to see Michelle Obama. But we were also there to meet people. Important people. We wanted to know what some […]
Inbound17: Key Advice from the Marketing Experts [Video] Read More »
Most brick-and-mortar store shoppers find it annoying when a salesperson constantly shadows them. Even though it’s meant with the best intention, customers get uncomfortable when they know the salesperson is just trying to push a sale. Email marketing works similarly for ecommere companies. When you send too many company-centric emails to push your products, you
5 Key Things to Know About Email Marketing for Ecommerce Read More »
Email Marketing is no longer a ‘batch blast’ marketing strategy tasked to the interns (some email marketers still do so, alas). Come September, email marketers start preparing for one of the most important and busiest quarters of the year – the Holiday season. Regular strategies used for email campaigns throughout the rest of the year
Consumers are increasingly choosing to interact with brands in a different way. They’re no longer sucked in by shiny ads promising the world – instead, they crave connection and want to build authentic relationships with the brands they love. Today, 92% of consumers are more likely to trust word-of-mouth recommendations, compared to just 24% who trust
4 Key Steps for Utilizing Earned Media in Your Content Marketing Strategy Read More »
A hotel’s website will never drive conversions if it’s not properly optimized. With 60 percent of leisure travelers and 55 percent of business travelers using search engines to plan a trip at the start of their shopping journey, according to Google, hoteliers who haven’t seriously thought about search engine optimization are doing their wallets a
Search engine optimization is key to driving hotel website conversions Read More »
From Instagram Stories to Snapchat Discover, vertical video is proving itself a robust new medium that is defining the aesthetic practices of native content for phone screens. We’ve previously covered the vertical video basics regarding location selection and composition. For the final article in this series, we’ll take a step back and explore the possibilities, new traditions, and
3 Key Considerations for Creating Stand-Out Vertical Video Content Read More »
Businesses looking to find their footing are often obsessed with metrics. However, not all metrics are created equal for those hoping to survive over the long haul. The difference between businesses that fail and those that scale? Understanding what their customers are worth by the numbers. It doesn’t matter what kind of business you want to start.
The Key to Scaling Your Business? Be Sure You Understand Customer Lifetime Value Read More »
Among the 15 of us at Convince & Convert, we attend most of the major marketing conferences—and many of us speak at these events too. With this high level of exposure to the thought leaders and tacticians in the industry, I’m always excited when the team reports back on the topics that are on attendees’
What’s Next in Content Marketing? 3 Key Takeaways from Content Marketing World Read More »
Every decent online ad platform has a metric for measuring ad quality. The better your ad quality, the lower your costs and the more people get to see your ads. For Google AdWords, that metric is Quality Score. For Facebook, that metric is Relevance Score. In an ideal world, this quality metric would be hyper-transparent,
Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows
How to Map Behavioral Metrics Into Your Key Business Drivers Read More »
