So, what’s Mention anyway? We get that question a lot. The thing is, it’s not always easy to understand what Mention does, what media monitoring is, or how we make your life easier. So we decided to create a long overdue but short video to explain just that. It wasn’t easy, but we’re very glad […]
If you’ve ever tried to execute an influencer marketing campaign, you know that the hardest part is often connecting with the right influencers in the first place. Since your relationship with the influencers can impact the authenticity and effectiveness of your campaign, you need to build genuine connections with them. But how can you do
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Localization means more than just translation, you must adapt to meet your audience’s needs Selling to a worldwide audience at first might seem like the ideal way to increase your profits, but if you don’t get your messaging right you could end up talking your way out of increased revenue. Retail E-commerce sales reached 7.4%
PUBLISHED: 11:29 29 June 2017 | UPDATED: 11:34 29 June 2017 Jamie Brown and Steve Philp from Archant. Picture : ANTONY KELLY archant 2017 Search engine optimisation (SEO), a process to make sure customers find your business online, is a key tool in a small business’s digital marketing arsenal. Email this article to a friend
Marketing Podcast with Brian ClarkPodcast Transcript Community building is a big deal – so are a lot of things, but there’s no question that building and taking care of a large community of folks that trust you is a great way to build a business. My guest for this week’s episode of the Duct Tape Marketing
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PUBLISHED: 08:25 28 June 2017 | UPDATED: 08:29 28 June 2017 Jamie Brown and Steve Philp from Archant. Picture : ANTONY KELLY archant 2017 Search engine optimisation (SEO), a process to make sure customers find your business online, is a key tool in a small business’s digital marketing arsenal. Email this article to a friend
Back to Podcast John Jantsch: Who doesn’t love Copyblogger? Really been around since the dawn of the online era. Brian Clark and I have been friends for a really long time and they have certainly set the standard on how to build a business, how to build a brand, how to take care of a
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Facebook has released a new research report as part of its “Shifts for 2020”series, which looks at how emerging tech is influencing user actions. The latest update looks at “four tech-driven shifts that will change the way we connect, come together and create community”. Those core shifts, as identified by Facebook, are: Increased media consumption
Facebook Releases New Report on Key Media Consumption Trends [Infographic] Read More »
A key performance indicator is only effective if you’re actively measuring it. Key performance indicators (KPIs) can help provide insight into whether your marketing efforts are effective or you need to take a different approach. For example, if one of your campaigns is negatively affecting ROI, the sooner you know the better. Marketers who measure
In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #4 of 5,
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