To celebrate its 19th birthday, Google put together a doodle that launches a spinner prompting 18 of its past Easter egg games and quizzes and one new game called “Snake.” Searches for “snake,” “play snake,” “snake game” and “snake video game” all result in a “Play Snake” card showing at the top of search results. […]
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
We know, we know! It feels like the latest algorithms for SEO change on a daily basis. And now, in addition to boosting your website, you need to be found in a million different places, from your social media accounts to local directories. Don’t panic. We’ve been watching the latest in search engine optimization, so
According to SEMPO’s most recent salary survey, the average pay for search and digital marketing professionals is up 16 percent since 2013. The nonprofit organization for SEO and SEM professionals polled nearly 600 search and digital marketing professionals across a variety of roles, from entry-level to executive. Survey questions covered a variety of salary and
SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013 Read More »
4 Easy Ways to Stay Up-to-Date on the Latest Digital Marketing Trends Digital marketing, and social media in particular, seem to evolve faster than other aspects of business. This is mostly due to the proliferation of technology. So how can you, as a business owner or digital marketing professional, stay “in the know?” Is there
4 Easy Ways to Stay Up-to-Date on the Latest Digital Marketing Trends Read More »
Google Search Console has long been a go-to platform for SEOs on a daily basis. It provides invaluable insight into how people are finding our websites, but also allows us to monitor and resolve any issues Google is having in accessing our content. Originally known as Google Webmaster Tools, Search Console has benefited from some
Google Search Console: What the latest updates mean for marketers Read More »
Botify, the premiere full-service SEO platform for enterprise companies, introduced their latest innovation today, Botify Keywords. With the addition of Botify Keywords, Botify becomes the first platform to deliver visibility into the entire search ranking process. New York, New York (PRWEB) August 30, 2017 Botify, the premiere full-service SEO platform for enterprise companies, introduced their
Botify Becomes Full-Service SEO Platform with Latest Innovation, Botify Keywords Read More »
Snapchat is offering discounts and incentives to help brands recut their videos into the vertical format. The incentives appear to be targeted at small brands and businesses, which in addition to having smaller media budgets, generally have proportionally smaller production budgets as well. Snap is hoping to recut its way to revenue growth. The
Snap Targets Small Businesses in Latest Ad Strategy Read More »
Publishers thirsty for SEO traffic are using the eclipse to get clicks. Just like the timeworn “what time does the Super Bowl start” trick, publishers are repurposing short service-y content around the eclipse with the intention of getting a traffic windfall by loading the articles with popular keywords. As seen in the below chart, searches for
Solar eclipse stories have become the latest SEO trick for publishers Read More »
Given that Google changes its search algorithm 500-600 times each year, it’s not surprising marketers get confused sometimes. Speculations about the latest SEO trends run rampant and are a breeding ground for many myths. For this reason, it’s sometimes difficult to tell fact from fiction. Of course, the Internet provides the perfect framework for misinformation
