Ads, emails and other digital marketing practices aren’t always the way to a customer’s heart. Many brands know it and are meeting that demand by putting together memorable experiences to capture their attention. Events and trade shows have become an easy way to do that since you have an opportunity to see your customers face […]
5 Ways Your Event Marketing Efforts Can Help You Attract More Leads Read More »
Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy. To help, I’ve put together this expert
12 Expert Ideas to Improve Your Content Marketing for Better Leads Read More »
Saying “thank you” can go a long way. For starters, it’s basic manners you learn at an early age. When someone does something for you, you thank them. But it’s also a crucial inbound marketing strategy. According to research, 68% of customers will leave a company if they don’t think it cares about them. That’s why your
One of the most controversial approaches toward increasing the number of leads is to utilize pop-ups. The reason this method is controversial is that pop-ups have the ability to both improve and worsen the user experience. For those who aren’t aware, a pop-up is a window that appears or “pops up” on the display without the
How Correctly Used Pop-Ups Can Help Increase Leads Read More »
By Guest Author – 2 minute read You’re a wise business person. You understand that online lead generation is a key to the sustained growth of your business. You’ve used tactics like paid ads, blog posts, and your website to attract your ideal customers. Now people are beginning to take notice of your enterprise, and
The Foolproof 3-Step Process for Converting Leads Into Clients from Your Blog Read More »
In today’s day and age, every business owner knows they must have an online presence to be competitive. But not everyone understands how to optimize that online presence. Your website is the heart of your business’s online existence, so ensuring that it’s designed to maximize lead generation is critical to securing long-term success for your
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Up to 90% of business leads research a brand online prior to a buying decision. Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there are two negatives in search results, the losses can double. When three
How Many Leads Are Lost to Negative Search Results? Read More »
Locating the right person for a job offer or a sales pitch often entails recruitment firms, lead generation services or other specialized vendors. But a San Francisco startup named Findera is launching this week what it sees as a simpler and cheaper solution for finding leads: a free vertical search engine optimized for business professionals.
Findera search engine helps recruiters find talent, sales find leads Read More »
Chart of the Day: The most effective content types for lead generation The internet has matured to become a highly competitive landscape. Sales teams rely on marketers to produce even more, and better-qualified leads, while marketers rely on designers and developers to bring their vision and content to life. It is an endless cycle that loops from month to month,
B2B Content types that produce the highest number of leads Read More »
