Leads

Turn Social Media Conversations Into Actionable Sales Leads

While having thousands upon thousands of social followers is certainly something to brag about, the number means little if those followers largely ignore your brand. Engagement is the key to success for social media marketing—brands that drive more engagement from their audience are generally rewarded with better visibility and organic reach. All of these things—a

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Conversational Selling: The 5 Critical Questions That Will Help You Generate Sales Leads From The Traffic You’re Already Getting

I want to start this post with a quick question: What is the highest-converting sales medium of all time? I’ll give you a second to think about it. (Cue the “Jeopardy” music…) OK, time’s up! The answer…is face-to-face selling. And that makes sense, right? After all, a real human salesperson—especially a GOOD one—has all kinds

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Having Trouble Closing Web Leads? Here Are 7 Steps to Take

The way I see it, for an online marketing campaign to be successful, there are two main components you need to master: making your business more visible in order to get more traffic, then converting that traffic into leads with the right landing page or offer. But web leads don’t translate to instant revenue; instead,

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