The South led the nation in small business job creation in the construction industry during the month of March, a recent report says. The region’s Small Business Jobs Index ( 100.24) is just above the break even growth marker of 100. The latest Paychex IHS Markit Small Business Employment Watch reports a 0.12 percent decrease […]
South Leads the Nation in Small Business Job Creation Read More »
The passive-aggressive war between sales and marketing must end, and marketing departments must own sales targets for lower-value commodities within the portfolio. Referrals are king, but no salesperson can make their numbers on referrals alone. Nor can you exceed sales target without the assistance of others. As a seller, you can lead the way by
The Sales and Marketing Machine That Feeds You Leads on Autopilot Read More »
Phew! The conference is over. It’s been long, tiring day (or days) on your feet in business clothes, smiling wide to cover up how introverted you are, and speed dating with any CEO who will let you give your elevator pitch. No matter, you proudly took home with you a nice stack of business cards
Trying to Hard Sell to Your Post-Conference Leads? Big Mistake. Read More »
This article is part of an occasional series from leading voices about key issues facing marketing today. My friend Charlie loves to fish. Last week, he told me about an expedition that produced a huge haul of fish. When I pressed him for details, he eventually confessed that he used a fishfinder—a combo sonar-radar device
Buyer Intent Data: Your Secret to Great B2B Leads Read More »
Benchmark your B2B lead gen activities against new research, which shows lead quality is the most prominent challenge for businesses The State of B2B Lead Generation, a new report by Digital Doughnut, shines a light on the pain points of lead generation campaigns, helping to benchmark your activities in order to succeed. Before taking a
This type of content drives the highest-quality leads Read More »
Interview: Assaf Eisenstein, Founder of Lusha At Smart Insights we’re always on the lookout for new tools which help marketers improve their business leads and sales. With many tools out their to help with outreach, we’re drawn to Lusha, a new tool that not only helps improve the outreach process but enriches your CRM and Salesforce
A new tool to improve outreach and enrich leads and contacts Read More »
Digital marketing is getting trickier every day. The rules keep changing and so do the challenges that online businesses face. The best way to adapt to the ever-changing needs of the market at every stage of business maturity is to react, reflect, reset and refresh. Drill down your conversion rates by better understanding the people
How to Convert More Leads Into Customers With Live Chat Read More »
You need to put lots of thought and effort into every page of your website. But your About Us page is arguably the most important. Why? Anyone who is reading your About Us page is interested in learning more about your company. If you write this page properly, it can be used as an effective
How to Create an About Us Page That Generates Leads Read More »
According to the latest AppsFlyer Performance Index Report (registration required), Twitter offers the best user retention record (12 weeks) of any mobile app advertising platform. However Facebook remains the overall leading media platform for app marketers. Another finding is that Google’s introduction of Universal App Campaigns (UAC) have helped the company gain on Facebook. AppsFlyer says
Facebook leads other platforms for app-install ROI in performance index Read More »
With the General Data Protection Regulation (GDPR)’s May 25 implementation looming, most of the attention has been focused on consumer privacy as it relates to visiting websites or mobile apps or targeting by web-based ads. But Over-the-Top (OTT) online television services and net-connected TVs are booming, and those platforms are starting to become a focus
Tru Optik leads consumer privacy initiative for OTT TV Read More »
