What do Time magazine, Shape magazine, and successful blog-to-book authors have in common? They’ve all embraced the power of issuing a bold challenge to grow their audiences. Yes, I’m talking about the concept of a list building challenge. It’s the simple strategy of bringing people together to reach a common goal, and has led to… […]
If you were Amazon.com CEO Jeff Bezos, how would you structure your testing and experimentation process to drive growth? Let’s look at what Bezos says about experimenting (emphasis mine): “One area where I think we are especially distinctive is failure. I believe we are the best place in the world to fail (we have plenty
How a Structured Testing Plan Leads to Quick & Stable Wins Read More »
People don’t always associate Twitter with marketing. If you’re not using Twitter to improve your business, you’re making a big mistake. Every year, about 200 billion tweets are sent out. This number is astonishing. With so much competition in the social media space, people may assume that Twitter’s best days are in the past. That’s
Everything You Need to Know About Generating Leads on Twitter Read More »
Facebook has more than 1.3 billion daily active users, with each one of them spending an average of 50 minutes within their apps. Given the sheer presence and popularity of The Social Network, it’s a platform that marketers simply cannot ignore – however, research has revealed that only around 45% of marketers think that Facebook marketing
4 Ways to Generate Leads from Facebook (Which Most Business Aren’t Using) Read More »
For years, your business has thrived selling to other companies as a supplier. Those other companies would sell your product to consumers on your behalf. Everything had gone smoothly. However, now your new marketing lead wants to reap higher revenue margins by offering your product to consumers directly. Three months later, your business buyers have
Why Your B2B Sales Strategies Fail To Convert B2C Leads Read More »
Referrals are your best leads, but the next best way to get leads that convert is with a good SEO (Search Engine Optimization) strategy. What is SEO? It’s simply the practice of increasing the quantity and quality of traffic to your website. SEO helps the people who are looking specifically for what you have to
Learn the best practices for landing page optimization to help generate quality leads for SaaS Landing pages are the heart of any inbound marketing campaign, mainly because they have the unique ability to convert complete strangers into qualified leads. Surprisingly, 44% of B2B companies direct visitors to their website’s homepage rather than to a specific
10 landing page optimization tips for SaaS to generate more leads Read More »
As with most industries, service providers need to make changes in order to provide a better customer experience. Designated content allows you to leverage your established brand, reputation and core strengths while educating and providing resources and services to current and potential customers. You can differentiate your business from the competition by building relationships through
Leveraging Content & Social Media to Move Leads Through the Sales Cycle Read More »
Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Search Engine Land, Marketing Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with
Target partners with Google, Capture leads with calls & 50M Local Guides Read More »
d8nn / Shutterstock.com If you find yourself facing an overflowing toilet, you’re not going to deal with it from the confines of an ergonomic desk chair. There’s no time to sit in front of the computer and do your due diligence. Unless you happen to be deft with a plunger and a snake, you’re going
How to capture urgent leads with call-only ad extensions Read More »
