Salespeople are at their most valuable when interacting with customers one-on-one. They are highly trained, highly paid professionals who want to convert as many leads into sales as possible. In fact, 80% of sales people think the phone (where they can sell one on one) is the best channel for closing a deal. The problem […]
3 Ways You Can Use Sales Automation to Convert More Leads Read More »
There are so many types of marketing we hear about today – online marketing, influencer marketing, network marketing… the list goes on. But have you heard of attraction marketing? It’s not exactly a new player in the business side of network marketing, but it has exploded in popularity recently. That’s because it can gain leads for
How To Use Attraction Marketing To Triple Your Leads Read More »
Finding HVAC customer leads has become both easier and a lot harder. With so many things popping up in the world of the internet, it has changed the strategies that work best for marketing. You can no longer send out bulk flyers or ad sheets to a targeted neighborhood and draw in customers, also cold
I’m sure this will come as a shock, but sometimes we marketers are guilty of overcomplicating things. Processes involve numerous teams, spreadsheets have dozens of tabs, and plans can take pages and pages to explain. And all that is not necessarily bad: we are constantly testing, improving, and creating new things, and that’s what makes
How to Generate Marketing Leads: A Simple 4-Step Process Read More »
This seems to be the age-old question when it comes to content marketing. There are various schools of thought, with some folks on the side that premium content should never be gated* while others believe that all of it should be gated. The real answer is that a strong content strategy should include a mix
Lead generation is an indispensable part of business. If you want to have paying customers, you need to gather a reliable stream of leads. That’s the bottom line. But generating leads isn’t as easy as one might think. In fact, it requires quite a bit of finesse and a whole lot of time. Reports show that
How Not to Waste Time Generating Leads on LinkedIn Read More »
What’s more important to your organization: generating as many “leads” as possible at a trade show or generating just a handful of truly qualified leads? There’s no right answer to that question. However, the answer you’ll receive will most likely depend on whom you ask. Sales reps (particularly those who are responsible for engaging with
Further Qualifying Your Trade-Show Leads with Inbound Marketing Read More »
Quora: How to Generate Leads for a Hotel Did you know that question and answer website Quora gets around 200 million unique visitors a month and is the 114th most trafficked site in the world. That’s a lot of people searching for answers. A quick search on Quora, targeting the hotel industry, specifically, tells us
Chart of the day: Research reports are king! Research reports are the content type that generates the highest conversion rate when used for lead generation Research reports, video and social media content all provide a high conversion rate. Reports are viewed as quality content and lead to the highest conversion rates when compared with other
Alexander Kesler, Founder & President at inSegment explains, you can implement the best SEO strategy to increase site traffic, but if those visitors aren’t converting, your efforts are wasted. To ensure that your site not only drives traffic but converts visitors, you must implement an integrated digital strategy that combines SEO and CRO Yielding high
Striking the Perfect Balance: Combining SEO and CRO to Drive Leads Read More »
