Social media has become one of the best means to get new traffic to your website. Social posts and ads can be seen by your ideal audience, giving you the chance to attract new visitors and convert them into leads – but it’s often easier said than done. Even if you have an incredible social presence, […]
5 Ways You’re Losing Social Leads with Un-Optimized Landing Pages Read More »
It’s exciting, and sometimes a little unnerving to be placed in a leadership position for the first time. You have the potential to guide a team of talented individuals to success, but you also have a responsibility to make solid decisions. It’s easy to make a few beginner’s mistakes, but most of them are avoidable.
Use video to enhance your digital marketing strategy Days of old fashioned mass ads “spray and pray” approach to advertising are long gone now and what the modern day advertisers need today is more precise targeting. Video is one approach you may not have considered. Video advertising today is organized more along the lines of
Why online businesses should use video to nourish leads Read More »
Most B2B marketers take at least four days to follow-up with leads after in-person events, according to recent research from Certain. The report was based on data from a survey conducted in July 2017 among 150 marketing decision-makers at B2B organizations with 1,000 or more employees that sponsor or host two or more events each
How B2B Marketers Follow Up With Leads From In-Person Events Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Every SEO conversation starts with “rankings.” Every SEO KPI starts with “#1.” But here’s the thing. Both of those are wrong. Your only goal in SEO is new leads and sales. So in that sense, ranking #1 is
Ranking #1 is Pointless – Here’s Why Your SEO Goal Is Leads & Sales Read More »
It’s a big promise: perfect content marketing. But, for the software company Freshbooks (as an example), this web page represents perfect content marketing for a prospect that needs pricing information to make an informed buying decision. Yep, a pricing page is content. The big misconception is that content marketing is blogging. This was something I
Content Marketing | Leads and Sales at Every Step of the Funnel Read More »
Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2. The report was based on data from a survey of 255 marketers (46% work for B2B firms, 31% for B2C firms, and 23% for hybrid B2B-B2C firms). Some 46% of
Dirty lead data is costing you time and money, and an infographic by Salesforce app CRM Refresh explains how that’s hurting your sales opportunities and what you can do about it. B2B data decays at a rate of over 70% per year, according to the infgraphic, which means you could be referencing someone’s old position or
Marketing Leads: 7 Reasons to Clean Up Dirty Lead Data Read More »
Forget about your product for a second. You can jazz it up, tie it in a pretty little bow and offer it at the best price – But none of this matters. Even with the best product in the world, your business is doomed to fail if no one knows about it. Doomed to join the growing
20 Smart Ways to Generate more Leads for your Business Read More »
It is a fact that search engine optimization (SEO) can be a great way to generate leads for your business. However, for some marketers, SEO might be their only means of lead generation. This can be risky for your business!. You need to look for ways to diversify your lead generation process and not rely
5 Ways to Generate Highly Qualified Leads Without SEO Read More »
