Alexis DeSalva is a Senior Research Analyst at Mintel. Alexis focuses on US Retail and eCommerce reports. February 24th, 2020February 24th, 2020 Last week, Victoria’s Secret was sold for a fraction of the price for which it was once valued. The decision to go private is another indication of an evolving retail landscape; however, only […]
Outdated image leads to Victoria’s Secret sale Read More »
Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company. More importantly, these leads will help you
How to Get More Leads on Social Media: 7 Effective Tactics Read More »
So, you know you should be using email marketing, but maybe you aren’t sure how to get the most out of it. Nurturing leads through email isn’t always an intuitive process, and a lot of businesses make avoidable mistakes that reduce the impact of their outreach. So what’s the secret to effective email nurturing? As
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Google is testing more granular options for tracking website conversion actions in Google Ads. The new options were spotted by Yatin Mulay of Zen Online Marketing. It’s not clear how widespread this is, but we’re seeing the set of options that Mulay shared in some accounts as well. Current state. The current list of options
Google Ads offers more granular conversion actions for leads and sales Read More »
The CMO’s role in companies has changed over the years—from being brand-focused to being ROI-focused. All marketers have been affected by the repercussions. The world over, in the C-suite CMOs are the fastest to be let go. Why? Because they have the hardest time proving the positive impact and ROI that Marketing spend has had
Conversational Bots: Delivering Leads and Conversions Read More »
Wondering how to generate leads on Twitter? Social media platforms like Twitter have become more than just avenues for communication. Businesses have unlocked the potential of these technologies by using them to connect directly with their customers. Platforms like Twitter have over 330 million active monthly users, which is an opportunity for businesses to reach
How to Generate Leads on Twitter: The Lastest Trends Read More »
As a home builder, you also need to step up and ramp up your marketing tactics to keep up with the times. If you can maximize the potential of today’s marketing technology and tools, you will be able to get more leads. New marketing strategies can bring you more customers and increase your sales in
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“You’ve got mail.” At least, that’s what you’re hoping as a digital marketer — to show up in your audience’s inbox. That’s because capturing emails is an important tactic marketers use to gather leads. To do so, you’ve probably created a lead magnet or content offer. It’s a tale as old as time for those
How to Create Squeeze Pages That Generate Tons of Leads Read More »
A website creates those first few precious impressions on potential customers. It’s at the heart of any digital marketing activity and a key touch-point for a business to start a conversation with its audience. Many marketers struggle to get leads from this essential online marketing channel. In a dynamic business environment, it’s critical to work
9 Innovative Strategies to Generate Leads from Your Business Website Read More »
Internet of Voice (IoV), commonly referred to as ‘voice search’ is set to be the next big thing in marketing for various businesses. Several key leaders in the marketing industry are predicting IoV to be the marketplace disruptor in the coming years. IoV Overview Voice search refers to sending a query using your voice instead
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