Marketing and selling consulting services can take weeks, months, and in some cases — years. As a consultant who must balance delivery versus sales, not having enough leads can lead to the dreaded feast-or-famine cycle. Nurturing and educating your leads is time-consuming work. You don’t want to nurture and educate leads that go nowhere. This […]
How to Use Your Website to Convert Consulting Leads into Clients Read More »
Routines. We all have them. Some we follow daily—consciously. Others we follow on a subconscious level, unaware of them. Whatever they are, routines are incredibly powerful. Over a span of time, the right routines can be key contributors to both our personal and business successes. If you’ve read any of Tim Ferriss’ books or listened
Use This Daily One-Hour Digital Marketing Routine to Get 40% More New Leads Each Week Read More »
In the B2B space, marketing qualified leads are the metric of choice. Unfortunately, for marketing in B2B, the “qualified” part is what’s so difficult. While search engine optimization is great, we still don’t have demographic data we can use to organically target our persona. For paid search, we can assume our audience would “type” certain keywords
How to generate B2B leads with LinkedIn’s Sponsored InMail Read More »
In my consulting practice, one common complaint I often hear is “I don’t get leads from my website.” Many clients come to me thinking that generating leads from their website is a pipe dream. According to HubSpot, in 2016 65% of marketers say generating traffic and leads is their top challenge. However, there are numerous
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In this post – 5 Steps to Restart, Recharge and Revive Your Marketing Right Now! – I introduced an aggressive initiative to help any business owner struggling to stay on plan with their marketing for the year. The idea is to take the mid-point of the year and get a fresh restart. In post #2 of 5,
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“It is a truth universally acknowledged that lead acquisition in the insurance industry is hella pricey.” – Old Proverb. In fact, it’s not just expensive: the frustrations associated with running an AdWords account in the insurance industry — whether it’s your own account or you’re an agency running an account for a client in the
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Never underestimate the value of an email. Email marketing has proven itself again and again to be the one marketing avenue that consistently brings in the highest conversions for companies all over the world. There is a reason they are always pushing to get customer email addresses. No matter the size of your enterprise, you
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