Leads

Top Metrics Used to Evaluate Success of Inbound Marketing

Inbound Marketing Leads to 72% More Leads for Businesses

There are now more ways for people to communicate and purchase things. This means there are also more ways to market to consumers. And inbound marketing is one of the strategies businesses are increasingly using for lead generation and conversions. And just how are small businesses using inbound marketing? This is what a new report

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UK leads drive to develop electric car battery that can cover 150 miles on 6 minutes of charge

Plans to develop a battery that would enable an electric car to travel 150 miles on just 6 minutes of charge were revealed at the British Science Festival today. Last week, the Faraday Institution – a research charity backed by the UK government – announced £55 million of funding for five battery projects, in a

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How to Create CTAs That Convert More Leads Into Customers

Results-focused marketers know that their marketing efforts are only successful if they contribute to their organization’s bottom line. That requires them to go beyond focusing on brand awareness to develop marketing campaigns and collateral that attract, nurture, and, most importantly, convert leads into customers. In other words, our job, as marketers, is to motivate our

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Apple’s Face ID leads the way and why the iPhone notch could be here to stay

Apple’s iPhone X first launched with Face ID (Image: APPLE) When Apple first revealed Face ID during its 2017 launch event, it was met with much trepidation. Many iPhone users had just gotten used to placing their finger on the Touch ID scanner and now they were being asked to try something radically new. Could

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She Leads Tech: ‘Confidence plays a key role in what we do’

As the tech industry continues to evolve, it’s important to recognize leaders at the forefront in order to make meaningful strides in career opportunities and advancement for others.  In this article, I explore career advice that delves into key “mindsets” to achieve one’s desired goals. Hearing the experiences of successful people before us is an

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