Content marketing is one of the best ways to generate leads as a B2B company. However, many struggle with executing it correctly. Are you one of them? Around 70% of users on the internet learn via content before purchasing a product versus traditional advertisements. Times are changing. The average person used to need advertisements to […]
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How to Do Keyword Research for Content that Generates Leads written by John Jantsch read more at Duct Tape Marketing I’ve written about the importance of keyword research before. It’s the critical first step in developing your SEO strategy, and making sure that your business ranks well in organic results on the major search engines.
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5 Surefire Tricks To Help Your Business Generate More Leads A business can’t function without sales. Prospective buyers are often referred to as “leads” in the business world. Leads can be found in a variety of ways. Whether your business is struggling to make ends meet or it’s on the up and up, there are
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When a prospect downloads your lead magnet, their journey to paying customer has only just begun—it may never finish. Most B2B leads don’t become customers. Benchmarks for download-to-customer conversion rates are scarce. But Salesforce revealed that less than 0.5% of webinar leads ever convert to customers. That’s a grim portrait, even if conversion rates for
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3) Don’t Forget About Existing Customers Every now and then we need to remind ourselves that keeping our existing customers happy should be our top priority. What’s more, people who have already bought from you are your best leads for potential upsells! And since you have all the information (and permission, in most cases) you
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Taylor Loren knows it better than anyone: SaaS is a tough almond to milk. It’s not just the complexity of building a valuable product that stands out from your competitors. The nature of the software as a service (SaaS) model is that your customers need to resubscribe every month (or year, depending). And no matter
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There are lots of metaphors in the sales business. When describing what it means to be good at sales, consider these. “Eat what you kill” presents the idea that sales people are hunters. They always have to be prowling for new prospects. And “keep the pipeline flowing” means that businesses need to have long-term planning.
