In this month’s SEO Tracker, Stickyeyes analyses how top performers Oddschecker and Paddy Power Betfair keep on winning in the online search market Since Paddy Power and Betfair merged in early 2016, the group has been one of the major players in the sportsbook market, particularly as far as the online search market has […]
Like other financial companies, asset managers think that having a website is essential for existing in the digitally connected world. Many financial companies are investing their money to upgrade the quality of their website beyond imagination. But most do not attract visitors who need their services. Apart from traditional marketing methods, the companies have few
Asset Managers can now Harness the Power of SEO to Generate Qualified Leads Read More »
If you’re looking for one of the best ways to generate leads for your organization, look no further than content marketing. Demand Metric revealed that content marketing generates 3 times as many leads as traditional marketing. And costs 62% less. Content marketing generates 3X as many leads as traditional marketing. Click To Tweet Having
Most businesses have a website today. They use it to generate leads and increase sales. Your company probably has one too, and it is great if it gets traffic. But do you know where that traffic is coming from? Do you rely on your customers using Google search to find you? If you do, you
Something that you’ll learn very quickly, or at least that you should learn very quickly, is that it pays much more handsomely to work smarter rather than to work harder. If you want to run a successful business, particularly in the realm of eCommerce, you need to get out of the mindset that more hours
How to Drive More eCommerce Sales and Leads with Marketing Automation Read More »
If you’re an agency owner, there’s a lot of pressure on you to prove to clients (beyond a shadow of a doubt) that your strategies and tactics are working. But what if you’re working with a client who gets way more phone calls than online conversions? Businesses like plumbers, roadside assistance, healthcare, emergency services, construction,
See How Clever Call Tracking Helped This Agency Get 219% More Leads Read More »
Metric Theory Founder and COO Jeff Buenrostro accepting the Search Engine Land award for Agency of the Year. RecycleAway, an SMB provider of recycling bins for businesses and home use, wanted to improve its targeting to businesses while reducing ad spend on residential buyers. The two audiences use the same search queries, so to meet
How to use Shopping campaigns to increase enterprise leads for B2B Read More »
Are you trying to figure out how your leads or Marketing Qualified Leads (MQLs) fit into an account-based strategy? You’re not alone – it’s one of the questions I hear most often. Many marketers believe that making the switch to ABM means they have to sacrifice all of the traditional marketing metrics they’ve become accustomed
If you were to ask any business leader what their main goals for their company are, the answer would most likely be something along the lines of increasing sales and leads. In fact, even if they mentioned other goals, such as improving website performance and SEO, or redesigning a website for better user experience —
SALT LAKE CITY–(BUSINESS WIRE)–Jul 10, 2019– Today Claravine announced it has hired Chris Comstock as Chief Product Officer, where he will lead product innovation of Claravine’s Digital Experience Data Management™ platform, the campaign and experience tracking platform of choice for over 3,500 brands globally. “Chris brings nearly two decades of experience with industry heavyweights including
