Links

Google’s John Mueller is Asked About Links and E-A-T

Google’s John Mueller was asked about the value of inbound links for establishing a website’s Expertise, Authoritativeness and Trustworthiness (E-A-T).  E-A-T has been encouraged by Googlers as something web publishers should cultivate. Could links be a way to demonstrate to Google that a site is expert, authoritative and trustworthy? Trustworthiness Ranking Signals There is an […]

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