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MoPub gives publishers impression-level revenue data, links with attribution platforms

MoPub, the Twitter-owned mobile ad exchange, announced Tuesday it is making impression-level revenue data available to publishers and has partnered with seven third-party attribution platforms to deliver the data. The platforms include Adjust, Appsflyer, Branch, Kochava, Singular, SOOMLA and Tenjin. The impression-level revenue data will be delivered in real-time once an ad impression is triggered

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Former “Copyright Alert System” Portal Now Links to Mattress Review Site

The ‘six-strikes’ Copyright Alert System was once praised as an excellent tool to address online piracy. Nonetheless, it was shut down two years ago. Today, the domain name of the Center for Copyright Information still exists, but it’s now used to sell mattresses instead. While that’s not going to do anything to stop piracy, it

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What defines high-quality links in 2019 and how to get them?

Links are a way for users to get relevant information on the internet. They are also a ranking factor for your pages. Of the 200+ ranking factors, Google is known to use, links share the top three spots with content and RankBrain. However, having links is not enough. Their quality matters. Google takes into account

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Google Shopping may be about to kill affiliate marketing links

Media companies could soon become collateral damage in Google’s escalating shopping war with Amazon. A recent report from the Information (paywalled) writes about Google’s ambitious shopping efforts. In its attempt to compete with Amazon–whose digital ad program is showing real signs of encroaching on the Google-Facebook ad duopoly–Google has been adding retailers to its Express shopping (which

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