Many marketers and advertisers obsess over ads: you tweak the text, carefully choose landing pages, test out CTAs, and adjust your bids regularly. Ad spending is continuously growing and shows no signs of slowing down, so this constant attention is called for. Creating focused, well thought-out ads is as necessary as ever. Links are the touchpoint […]
Internal navigation links on your site can dramatically and negatively impact search traffic referrals says SEO expert Alex Stein. Extra links lower the site authority that your transfer to other pages on your site. “It’s our job as SEO optimizers to optimize the flow of authority of a site,” noted Stein in aMozCon talk. Alex Stein,
How Removing Navigation Links at Wayfair Increased Traffic by 10 Percent Read More »
SEO is constantly changing but search ranking expert Eric Enge still says that everything else should take second priority to content quality and links. In a recent video discussion (below) and blog post, Eric explains how the Google Ranking Score intersects with the Google Content Score which results in a Google Link Score. Eric Enge
Eric Enge Says Google’s Two Most Important Ranking Factors Are Still Content and Links Read More »
If you’ve ever built links, you know how difficult and tedious a process it can be. It’s great when the stars align and everything works out perfectly, but those instances are rare and getting rarer. Inboxes are flooded with unsolicited emails, and spam is at an all-time high. You may run into issues with client
Why isn’t my fabulous content attracting quality links? Read More »
What links mean for your business and how to get them When it comes to online marketing for a local business, it may feel like a fruitless task. Doing the SEO, setting up your Google maps pack, making your social media accounts is just the start of it. Once you’ve done that, then surely that’s
Facebook is testing a new option to add links to Facebook Stories, which could see interest in the option ramp up significantly. Source link
Facebook's Testing Links in Facebook Stories, Which Could Give the Option a Boost Read More »
I know what you are thinking, this isn’t impossible. Because the more content you have and the more links you have, the higher your rankings will be. Although that is true, it doesn’t mean that content marketing and link building are the only ways to increase your rankings. It doesn’t matter what update Google rolls
How I Boosted My Rankings Without Creating Content or Building Links Read More »
I feel invigorated. For the first time in what seems like a long time, a Google representative provided some clear and constructive communication regarding links! I’m putting on my SEO nerd hat and want to dive into why this tweet excited me and give more context around the conversation. Google’s public search liaison Danny Sullivan was
More features are coming to the new Search Console. This time we’ve focused on importing existing popular features from the old Search Console to the new product. Links Report Search Console users value the ability to see links to and within their site, as Google Search sees them. Today, we are rolling out the new
Links, Mobile Usability, and site management in the new Search Console Read More »
Google announced they are now rolling out a link report within the new Google Search Console today. The new link report consolidated the functionality of the “Links to your site” and “Internal Links” reports on the old Search Console, Google said. Here is a screen shot of the tool that shows you your external links
New Google Search Console has added the links reports from the old interface Read More »
