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Nielsen links up with J.D. Power to create a new Auto Cloud

Audience measurement firm Nielsen has announced the launch of an Auto Cloud that is integrated with the car sales data held by research firm J.D. Power. This is the first time that J.D. Power’s data is being made available for advertising and measurement. This exclusive combination, the companies said, will let auto advertisers segment and […]

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Google event search feature adds more details and links to book tickets

Marketing an event? Google announced upgrades to its event search results, expanding the features and details since the company first added events to search a year ago. Google will show time, location, ticketing providers and other relevant information about events. Users can also save events and share events with others. This feature is rolling out

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