Links

Sustainable Link Building: Increasing Your Chances of Getting Links – Whiteboard Friday

Posted by Paddy_Moogan Link building campaigns shouldn’t have a start-and-stop date — they should be ongoing, continuing to earn you links over time. In this edition of Whiteboard Friday, please warmly welcome our guest host Paddy Moogan as he shares strategies to achieve sustainable link building, the kind that makes your content efforts lucrative far

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New Study Finds 66% of Tweeted Links to Popular Websites are Shared by Bots

If you’re still using Twitter data – like Likes, re-tweets and shares – as indicators of success for your social marketing program, you likely need to re-assess your process. As has been widely covered in recent times, Twitter’s systems can easily be gamed through purchased bots and interactions, which largely de-values such metrics. The latest

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Use Content to Earn Links Instead of Building Them

Gone are the days of keyword-rich anchor text, quickly set-up private blog networks (PBNs), and 500-word articles. Google’s algorithm becomes more sophisticated every day, and the competition in content marketing has never been fiercer. Methods like guest posting are still a viable way to raise brand awareness, brand authority, and domain rating, but they can

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