The concept of deeplinking is NOT new but the value placed on it has never been more evident. For those of you not aware of the term “deeplinking”, it refers to building links to internal pages on your website to increase the overall value of your entire site. The reason Google is putting so much […]
How to Build Deep Links to Boost Your Website in the SERP’s Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google has confirmed with Search Engine Land that they have changed the way the info command, a search operator that gives you more details about a site, is displayed in search. Previously, the info operator would give searchers the snippet plus additional links to find more operators that show links to the site, the Google
Google changes info command search operator, dropping useful links Read More »
Let me begin by stating that I do not put an enormous emphasis on SEO when I’m training a link builder. Generally speaking, my team of link builders knows the basics of SEO, but they’ve been taught that they can’t rely on metrics alone in order to judge whether a link is going to be
Why real human users are the key to the best links for you Read More »
Links are the fabric of the web. And in the SEO world, how we view them and earn them has changed dramatically in the past 20 years. If you’re in the business of attracting traffic to a website and building brand awareness, you should care about how links impact your key performance indicators. As an
Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. For example, some of the best content for drawing in and nurturing qualified leads – like webinars –
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “link-building”, ( $(this).attr(‘href’) ) ); }); } } }); }); Content can be used for a variety of different things, from attracting search engine traffic to getting a cacophony of
How to Get More Links to Your Website with 7 Types of Content Read More »
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Snapchat recently updated its iOS app with a feature that was previously only available on Android — link sharing from third-party apps. When you’re viewing content in another app and tap the share button at the bottom of the screen, you will now see Snapchat as an option of other apps to share to. A
Now You Can Share Links to Snapchat from Third Party Apps on iOS Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google Shopping ad updates, SEO ranking factors & nofollow links Read More »
