The web is not only essential for people working in digital marketing, but for everyone. We professionals in this field need to understand the big picture of how the web functions for our daily work. We also know that optimizing our customers’ sites is not just about their sites, but also improving their presence on […]
Getting inbound links to your site is vital these days. But first, let’s define inbound links. WHAT ARE INBOUND LINKS? Inbound backlinks are links from a page of another website pointing to your site. Also known as backlinks, but people add the word, “inbound” to refer to links coming from other sites and to
FaceForensics++: Learning to Detect Manipulated Facial Images — This paper examines the realism of state-of-the-art image manipulations, and how difficult it is to detect them, either automatically or by humans. To standardize the evaluation of detection methods, we propose an automated benchmark for facial manipulation detection. (GitHub) CS 230 — My twin brother Afshine and
Addicted to Screens? That’s Really a You Problem (NY Times) — In “Indistractable,” which was published last month, Mr. Eyal has written a guide to free people from an addiction he argues they never had in the first place. It was all just sloughing off personal responsibility, he figures. So the solution is to reclaim
Resilience Engineering Papers — This doc contains notes about people active in resilience engineering, as well as some influential researchers who are no longer with us, organized alphabetically. It also includes people and papers from related fields, such as cognitive systems engineering and naturalistic decision-making. Sweet 16 — a metaprocessor or “pseudo microprocessor” implemented in
IFRC Data Playbook Toolkit — The Data Playbook Beta is a recipe book or exercise book with examples, best practices, how-to’s, session plans, training materials, matrices, scenarios, and resources. The data playbook will provide resources for National Societies to develop their literacy around data, including responsible data use and data protection. The content aims to
Ken Thompson’s Unix Password — Somewhere around 2014 I found an /etc/passwd file in some dumps of the BSD 3 source tree, containing passwords of all the old timers such as Dennis Ritchie, Ken Thompson, Brian W. Kernighan, Steve Bourne, and Bill Joy. Those passwords are very amenable to modern cracking methods, but Thompson’s was
Knowing who links to your site gives you a starting point in your link building. If your website has been around for a while, you want to know the sites interacting with you. Those are the brands who can become your company partners, future advocates, or content collaborators. There are many ways to find who
Yellowbrick — Open source visual analysis and diagnostic tools to facilitate machine learning model selection. Eight Habits of Expert Software Designers: An Illustrated Guide — Experts imagine how a design will work—simulating aspects of the envisioned software and how the different parts of the design support a variety of scenarios. When working with others, experts
The process of disavowing links is a heavily debated topic in the SEO world. Perhaps the biggest question revolves around whether it’s still worth doing – given the modern age of Google and advancements in AI-fueled algorithms. We recently had the privilege of hosting Dr. Marie Haynes on our company podcast, The Marketing Microscope. In
4 Simple (But Detrimental) Mistakes to Avoid When Disavowing Links Read More »
