Maintaining

Maintaining a Software-Obsessed Tech Industry is Self-Sabotage –

Hardware, platforms, software, Startup, startups, tech, Technology NEWS, Venture Capital /

Can we see that maintaining a software-obsessed tech industry is self-sabotage? As a venture capitalist, I know there’s incredible excitement around quantum computing. Yet, as a material scientist, I also see the technology is at least five years away from commercialization. Once again, we see a bias that plagues the tech community: software overshadowing hardware. […]

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image of a person between two boxing gloves to signify conflict

Maintaining a harmonious relationship between UX and SEO

search engine optimization for dummies, SEO BLOG /

User experience and search engine optimization best practices have come a long way in recent years, but some believe there are obstacles barring a harmonious relationship. Why do some practitioners believe that UX and SEO cannot coexist? How can companies improve both simultaneously? User experience, or UX for short, is a term that is often

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A Case For Maintaining Established Channels in Your Marketing Mix

Marketing /

LadyBB / Pixabay Marketers sometimes have “shiny new object syndrome” and rush to test out new channels. Yet, for all the hubbub around emerging digital marketing tactics and ways to address the latest and greatest social network, you can’t discount the classics. I understand the appeal – it’s like conquering the wild west before everyone

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The Fundamentals to Finding and Maintaining Your Brand Voice

brand voice, branding, Content marketing /

Your brand might not be a living and breathing organism, but it’s helpful to view it as such. For all intents and purposes, it should be treated much like a human being. Your brand has a personality with a unique flavor that sets it apart from any of your competitors. Identifying and leveraging this personality

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My Simple Secret for Maintaining a Healthy Database

b2b, Lead Management /

Traditional database maintenance usually involves some combination of list vendors, professional database cleansing services, email scraping, and good old-fashioned personal outreach. There’s no perfect process. And with B2B data decaying at such a rapid rate—about 70% annually—for many businesses, even employing every strategy doesn’t quite cut it. It’s a daunting task that never goes away.

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Keyword research in 2018: adapting, managing, and maintaining visibility in Google’s increasingly intuitive SERPs

AdWords, key phrase, SEO, SEO BLOG /

Google is changing into an increasingly intuitive and rich feature-led tool in 2018. Gone are the days of typing a phrase into the engine’s search box and simply clicking through to a high-ranked website. Today, whether it’s responding to a question in an answer box or prompting us to make a restaurant reservation after a

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