James Thomson spent six years as head of Amazon Services, which recruits sellers to Amazon’s marketplace. He is now co-founder and partner of Buy Box Experts, a consultancy, and co-founder of Prosper Show, an annual conference for Amazon sellers. His book, “Amazon Marketplace Dilemma, A Brand Executive’s Challenge Growing Sales and Maintaining Control,” which he […]
Former Amazon Exec on Maintaining Brand Control Read More »
It would seem that marketing budgets are the first to go on the chopping block when performance isn’t what’s expected in Q1. After marketing budgets saw a modest increase in 2017, Unilever announced for 2018 that it was cutting its ads by 30% and that it was slashing the number of agencies it works with by half. P&G made
3 Keys to Maintaining Business as Marketing Budgets Shrink -Marketo Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Kathleen Reidenbach eats, sleeps, and breathes customer experience: As chief commercial officer for Kimpton Hotels & Restaurants, it’s in her job description. But there are worse jobs than tooling around Amsterdam looking for inspiration for your company’s new boutique property,
Maintaining a Unique and Consistent Brand: How Kimpton Does It Read More »
Many blockchain projects in marketing or advertising are still in the stage of raising money, writing white papers or lining up partners. But mobile location data intelligence service Mobiquity Networks has launched a blockchain layer for its platform — and it has announced its first data customer for this new enhancement, attribution provider and current
Mobiquity launches a blockchain layer for maintaining a data trail Read More »
The balancing act of building a startup, traveling, and maintaining a successful career can be quite cumbersome. Only the strong will survive before throwing in the towel, because it takes blood, sweat, tears, and grit. We constantly hear stories about successful millionaires and billionaires and how they got their starts. Take for example, billionaire Sara
4 Ways to Balance Your Business and Travel Schedule While Maintaining a Full-Time Career Read More »
About the Report Key findings Methodology Table of contents For some time, the mass market appeal of social media seemed to be in contradiction to the privacy and exclusivity of the luxury industry, creating understandable caution among luxury brands. But with the influx of digital media platforms and the rise of social influencers, luxury brands
The New Face of Luxury: Maintaining exclusivity in the world of social influence Read More »
