Map

Small Business Trends Magazine’s Planning Edition Helps You Map Your Company’s Future

It’s natural this time of year to think about the past and plan for the future. That’s why we’re releasing the Planning edition of Small Business Trends magazine today. Inside, you’ll see the gamut of advice from small business experts on subjects of vital importance to companies like yours and their future. For startups, we’ve

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The Complete Guide To Create Your Own Social Media Strategy Map

The way businesses operate has undergone a sea change in the past decade. Earlier, it was all about the needs of the company. Now, the demands of the audience are taken into consideration as well. Why? To establish a better relationship with them and convert them into loyal customers. For this purpose, businesses deliver a

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How to sketch a campaign map that boosts marketing cohesion

Cohesive customer journeys rely on brand and growth marketers working together Many modern-day marketing departments are now split into two distinct groups: brand marketers who are tasked with building consumer awareness and growth or channel marketers who are tasked with transforming that awareness into action. Although both parties play for the same team, they often possess different internal priorities.

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Could You Survive a Digital Disaster? Why Every Small Business Needs an IT Road Map

By Shawn Freeman Most companies will focus on their sales, marketing, and balance sheets, but forget the infrastructure that keeps the operations running—and that oversight can get expensive quickly. When the worst happens and you’re faced with hardware failures, after-hours IT support, system upgrades, vendor audits, or recoveries from hacking and viruses, it’s no wonder

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New Gartner report spotlights analytics tools that map customer data across channels

As customer journeys, customer experience and customer data become the key drivers of modern marketing, analytics tools have become the compasses. To help marketers learn about their options, Gartner is out with a new “Magic Quadrant for Digital Marketing Analytics” for what it describes as the “booming business” of analytics. It notes, for instance, that

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How to Create a Customer Journey Map That Converts

What strategy is your company using to improve the customer experience? Hopefully, you’re taking multiple approaches to enhance your customer service department. Here’s the trick. Are you looking at the customer experience strategy from an internal company viewpoint? Or are you trying to see the customer’s perspective? Journey maps help you get inside the mind

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Facebook tests Bonfire video app, a personalization road map & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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