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How to Map Behavioral Metrics Into Your Key Business Drivers

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

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Five Ways to Take Advantage of Snapchat’s New Map Feature

By now you’ve seen Snapchat’s latest update with its Snap Map feature that can essentially turn the app into a tracking device. With this new feature came public concern from local police departments to parenting websites across the country. And they’re right. You should go into ghost mode on your personal Snapchat. Admittedly, I’ve got

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Create a Google Map with Addresses of your Google Contacts

Want to know where you friends and family are? Map My Contacts, an open-source web app, will help you quickly visualize the location of your Google contacts on a world map. It reads the addresses of people from your Google Contacts and puts them all on a Google Map using a simple Google Script. Create

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Facebook’s Rolling Out its Free Wi-Fi Detection Map to All Users

Last November, Facebook started testing out a new feature to help users find Wi-Fi hotspots in their area to help keep them connected. That test showed promise, so now, Facebook’s expanding the ‘Find Wi-Fi’ option to all users everywhere in the world, on both iPhone and Android. As explained by Facebook: “Find Wi-Fi helps you

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Snapchat Adds New ‘Snap Map’ Feature to Help Improve Discovery and Connection

As Facebook continues to ramp up the pressure on Snapchat, the app has once again proven that it leads the way in terms of understanding its core user base, and innovating in line with their behaviors. Snap Inc. has announced the launch of a new feature in Snapchat called Snap Map, which, as it sounds, will

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Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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