Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they’ve learned through years of being in the trenches. Whether you have a new website or an established business, learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing tactics that work today. With over 50 […]
This time each year, nature – as well as marketing – slows down as we head into colder seasons.
Retailers, brands, and digital platforms from around the world are leveraging the tremendous value that livestream shopping brings. Who would’ve thought the intoxicating combination of social media, live entertainment, and instant purchasing would so significantly disrupt ecommerce? While you may have heard rumblings of the marketing benefits of livestreaming commerce, this is nothing new for
30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop
A must-have web accessibility checklist for digital marketers Read More »
In 2021, 51% of local businesses paid for content creation and optimization, which is up from 28% in 2020. Even with an improved design, ranking in the Local Pack is no longer enough—more local businesses want to appear in the organic search results. This is because local search is emerging as a powerful marketing channel
5 Data-Driven Ways to Find Blog Topic Ideas for Local Marketers – BrightLocal Read More »
As marketing teams prepare for the holiday season, it’s important to consider the lasting impacts of your peak season email sending. Seven years ago, “Black Friday” was a US-specific holiday. Now, we’re seeing several other events take place in the last few months of the year that generate spikes in email volume. These spikes affect
4 Surprising Data Points Email Marketers Should See Before Black Friday Read More »
Data-driven marketing is taking over the world—which is hardly a surprise considering the year we have had. 2020 was spent sharing a near-constant stream of data—some of it easier to understand than others. And that’s why marketing teams have had to adapt their storytelling methods. The changes we see today are set to continue for
Data-Driven Marketing: How Confident Are Marketers in 2021? Read More »
Here’s the cold truth: Every day you neglect to clean your email marketing program data is one more day of damage you could be doing to your email sender reputation. I said it was cold! Your email sender reputation is dependent on your following of best practices. Are you only emailing people who consent to
Don’t Wait Until Spring to Clean Up: Two Must-Do Tips for Email Marketers – Validity Read More »
Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. For anyone not in the know, they’re basically a different language. But if your brand is using social media for business, properly using social media acronyms and social media abbreviations might be part of
100+ Social Media Acronyms & Abbreviations for Marketers (Cheat Sheets) Read More »
30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be tactical if you want to cut through the noise. The best way to maximize the number of people that see your
Five content promotion strategies SaaS marketers should implement today Read More »
