I’m a big fan of minimalist SEO. Once you have a basic grasp of technical SEO and have your site setup properly, 80-90% of your SEO results will come from creating comprehensive, valuable content. However, if I had to pick one SEO tactic that really makes sense, it would be link building. Backlinks tell Google […]
The massive flow of data emanating from mobile phones and sent by carriers into the ad and marketing ecosystem could hit a blockade in the Supreme Court. A case set to be heard in October deals with the ability for law enforcement authorities to obtain location data about suspects through cellphone tower records. However, some
Here’s why marketers should not ignore this Supreme Court case Read More »
In a bid to stay ahead of the competition, Instagram has been adding a lot of new features recently. For the layperson, there’s not much that’s new, but for the marketer, these are the most recent exciting features: Story Ads, which helps you increase your reach Location Stories, which helps you build brand awareness when
Instagram Adds New “Favorites” Feature for Marketers Read More »
Google is changing so often these days that many marketers struggle to keep up-to-date. Just looking at all of the Google algorithm updates is enough to give anyone a headache. Marketers do, however, need to keep up with them, even if search engine marketing is a small part of their job. At a recent Econsultancy
Four search engine marketing updates busy marketers might have missed Read More »
Chart of the day: Most marketers are empowered to collaborate with sales Research has found that marketing and sales are aligning more than ever, sharing insights and metrics. The study shows marketers usually understand what sales need from them. The positive results from Salesforce show: Marketers understand how they impact individual customers. Marketers believe they send
Most marketers understands what sales need from them Read More »
Susan Etlinger, an Industry Analyst at Altimeter, a Prophet Company is the featured guest on episode 165. Susan is a globally recognized expert in digital strategy, with a focus on artificial intelligence, big data, analytics and digital ethics. She conducts independent research and has authored a series of reports available for download at Prophet.com. On this
Why Marketers Should Embrace the Age of the Algorithms [Podcast] Read More »
We’ve all heard it before… “Content is king.” But what does that even mean? And where do you start if you hope to ascend the marketing throne? Neil Patel defines content marketing as: “…a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant
Influencers, news aggregators, industry authorities, and brands are all striving to be social media power users. But knowing how to share today’s most topical and relevant web content with your own audience can seem like a laborious endeavor. Here’s how you can efficiently collect, modify, and repost the best content the web has to offer
The Smart Marketer’s Guide to Social Media Aggregation Read More »
There are four times as many content marketing jobs available in the United States as search engine optimization jobs, and one in two content jobs require SEO skills, according to survey findings released Wednesday. Nearly 47% of content marketing specialists, content manager, content director and marketing manager positions require SEO skills, according to the Conductor
Content Marketers Required To Have SEO Skills 03/16/2017 Read More »
Hiring a new member for your content marketing team seems like a great thing. After all, whether you’re expanding the team or replacing a departing employee, you’ll have more resources to execute a successful content marketing program. But finding and attracting quality creative content team members is a job unto itself. It’s a challenge faced
