Anyone who’s ever Googled “best time to send an email” knows that there’s a ton of information available on this topic. The problem, for those of you who’ve managed to avoid this particular rabbit hole, is that the many studies on optimal email send times all seem to reach different conclusions. Some recommend sending emails […]
A Marketer’s Guide to the Best Time to Send Email Read More »
The Scottish “No’” vote actually saved a lot of work for digital marketers (and Google). Not so long ago, the Scottish public voted “No” to the referendum of independence. Although anticipated, it didn’t turn out to be as close a call as originally predicted. With the result, businesses saved themselves quite some strain. But while the
How the ‘No’ Vote Saved Marketers a Lot of Work Read More »
The secret’s out. Agile project management is a game-changer – and developers and IT folks are no longer the only ones to know about it. As a marketer, you’ve surely heard about Agile. Your team may be using some Agile practices, like project sprints and stand-up meetings. If so, you’re in the minority. The benefits
Agile Practices: Mistakes Marketers Should Avoid Read More »
B2B technology marketers say “soft” abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks. The report was based on data from a survey of 359 B2B technology industry marketers who live in North America and Europe. The researchers sorted
B2B Tech Marketers’ Most Important Career Skills Read More »
Hollywood paints a grim picture of a future populated by intelligent machines. Terminator, 2001: A Space Odyssey, The Matrix and countless other films show us that machines are angry, they’re evil and — if given the opportunity — they will not hesitate to overthrow the human race. Films like these serve as cautionary tales about
Is Machine Learning Helping Marketers or Making Us Obsolete? Read More »
Millennial marketers are less happy and more likely to search for a new job in the next 12 months AUSTIN, TX–(Marketwired – Jun 14, 2017) – Spiceworks, the professional network for IT, today announced the results of a new survey that explores the career outlook among B2B marketers in the technology industry, including careers changes
Need something to snap you out of your slump? Turn to your fellow marketers for advice about books and a few podcasts that are practical, inspirational, and downright fun. Mihaly Csikszentmihalyi This book is a fantastic reminder of how to recognize joy in the work we do. If we are in “flow,” we are engaging
Summer Book Recommendations from Content Marketers Read More »
What’s working for you social media these days? One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. Whether it’s cutting our posting frequency, curating content, or creating square videos, we’re always up for trying new strategies! Lots of times these experiments fail
25 Days, 25 Expert Social Media Growth Strategies [New Email Course for Marketers] Read More »
Are you looking for high-quality subscribers to join your list? (Okay, okay. That’s a silly question. Of course you are!) There are hundreds of tactics out there that’ll help you grow your list. These tactics typically promote adding many subscribers, but very few of them focus on how to add the right subscribers. If you
What Email Marketers Need to Know About LinkedIn Lead Gen Forms Read More »
Want to sustain growth? It all starts with user engagement. SaaS businesses must aim to educate and entertain their users to boost satisfaction and retention. For your team, that means building a marketing strategy that keeps users engaged. You want customers to feel compelled to login to your platform in the morning, during lunchtime, and
5 User Engagement Strategies for SaaS Product Marketers Read More »
