marketing

Outsourcing Digital Marketing: Your Questions Answered [Infographic]

Outsourcing Digital Marketing: Your Questions Answered [Infographic]

SEO BLOG /

Why outsource digital marketing? And outsource what, exactly? Also: Why not in-house? And how would you go about selecting an agency, anyway—what red flags should you look for in that process? To find some answers to those questions and others, digital marketing services provider PointVisible surveyed a select group of business owners and CMOs about […]

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The Biggest Challenges to Aligning B2B Marketing and Sales Teams

SEO BLOG /

Marketers and salespeople say the biggest challenge to aligning their teams is a lack of good data, according to recent research from InsideView. The report was based on data from a survey conducted in February and March 2020 among 400 marketing, sales, and operations professionals, most of whom work for B2B firms. Half of respondents

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Passive-Aggressive Popups and Other Acts of Marketing Self-Sabotage

SEO BLOG /

Marketers often think their online writing is inviting. But to readers it can feel like falling into a hidden temple where the walls are spewing poison darts and they’re being pursued by a big, bone-crushing boulder. I’m talking about GDPR banners. Popups that show before the content. Misleading headlines. Email capture forms. Gates. Non sequiturs.

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How to manage a high-performing content marketing team

SEO BLOG /

30-second summary: What’s the difference between a regular content marketing team and a high-performing content marketing team? A high-performing content marketing team creates, promotes, and distributes content that helps not only their team but their business to scale.  Kevin Payne shows you the exact steps to build and manage your own high-performing marketing team. There’s

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Actionable ways to drive diversity, equity and inclusion in your marketing organization

SEO BLOG /

Actionable ways to drive diversity, equity and inclusion in your marketing organization Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link

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The Top 15 Pinterest Tools You Need for Successful Pinterest Marketing

SEO BLOG /

Before we look into the top Pinterest tools, let’s first debunk the Pinterest myth. Even a few short years ago, Pinterest was a relatively unknown social media network. Why? Because it had a niche: young women with disposable income. It wasn’t until recently that the men started signing up in large numbers. Maybe that isn’t

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How Can Content Marketing Improve Your SEO? – Social Media Explorer

SEO BLOG /

How Can Content Marketing Improve Your SEO? For someone looking for ways to improve their search ranking and overall site performance through SEO, telling them to invest in content marketing might seem like a lame idea. Like for real, why would anyone want to invest in something that’s meant for human consumption when they’re trying

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