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Text messaging is the most effective marketing channel most retail brands aren’t using Read More »
It’s a defining human impulse — the desire to quantify the world around us. And given the pending 2020 U.S. Census, it seems a fitting time to contribute.
What I Learned From Counting Every Marketing Agency in America [4 Takeways] Read More »
Most of us wish there was either more time or fewer things to do in a day. No need to tiptoe around it: we’re overwhelmed. This has been a worsening problem for years, even before we entered a global pandemic. Content marketers face the same problems at work like everyone else. And in general, job
9 Productivity Tips to Save Time Content Marketing Read More »
This crisis has created a need to do a lot more with less resources.
5 Areas of Marketing You Should Practice the “Less is More” Approach Read More »
30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe that
Digital marketing during COVID-19 times: Data-driven insights Read More »
![Plan your content for every persona and stage of the buying cycle. [Free Content Mapping Template]](https://www.goodtoseo.com/wp-content/uploads/2020/06/8-Engaging-Examples-of-Interactive-Storytelling-in-Content-Marketing.png)
As inbound marketers, content plays an important role in attracting attention and building trust with prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through the noise and keep
8 Engaging Examples of Interactive Storytelling in Content Marketing Read More »
If anyone has the innate ability to drive change within the enterprise as a whole, it’s the marketing folks. After all, marketers are deeply interested in decoding human behavior, connecting with people, and building bridges of understanding. We spend our careers working to become masters of perception, persuasion, and conversion. So why is it that
How to Gain Influence and Effect Change: Four Skills Every Marketing Leader Needs Read More »
The 4 Ps of marketing… You’ve probably heard about them from a friend, a textbook, or even at school. I know it sounds like a boring topic that’s common sense, but there is more to it than meets the eye. And no, it’s not just for large companies… the smaller you are, the more important
The 4 Ps of Marketing: A Step-by-Step Guide (With Examples) Read More »
Business pages on Facebook may soon have the ability to send marketing emails with a new set of tools that are currently being tested. The tools will allow small-to-medium sized businesses to upload contact lists and compose marketing emails in a user-friendly interface. Businesses can send emails directly through the Facebook platform and track the
Facebook is Testing Email Marketing Tools for Business Pages Read More »
![Free Guide: How to Start a Podcast [Download Now]](https://www.goodtoseo.com/wp-content/uploads/2020/06/5-Ways-to-Use-Audio-in-B2B-Marketing.png)
Whether you prefer to stream music in the car or listening to the hottest podcasts — odds are there’s some form of audio content that you love to consume.
