Kelcie Rivera – April 15, 2020 In recent weeks, many businesses have had to adapt their marketing strategies to meet the changes in consumer behavior and digital consumption. If you are considering the next step for your business’ marketing, consider these 4 categories of advertisers and tips to help you adjust your strategy: #1 Challenged: […]
Adjusting Digital Marketing Strategies in an Uncertain Marketplace Read More »
The demand for digital marketing services has never been stronger. At the same time, the competition for selling those services has never been greater. What is the best way to sell your services in such a highly competitive environment? Setting prices can be difficult, especially if you are just starting out. It’s hard for many
Are You Charging Enough? A Quick Guide to Digital Marketing Prices Read More »
Legacy marketing software is becoming incapable of handling the quantity and quality of work that is required today for serving unpredictable customer bases. Businesses are seeking flexible and modern solutions/tools that scale and can stand with the test of time without incurring huge costs. The idea of buying proprietary software is arguably questionable. Still, the
Marketing Is Becoming Technology-Driven, and the Future Is Open Source Read More »
There is good news and bad news for companies looking to work with social media influencers for their business-to-business marketing strategy in 2020. Let me start with the good news: B2B influencer marketing has become “a thing”; it is alive and well and available as a tactic to use as part of your marketing strategy.
Five Best-Practices for B2B Social Media Influencer Marketing Read More »
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COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in the behavior of Web users, resulting in some recognizable online trends—in organic traffic and conversion rates, for example. Not surprisingly, traffic has generally increased to sites in industries such as media, finance,
COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic] Read More »
There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you’re not ready to invest in paid advertising? There has to be another option, right? The good news is that there is another option. In fact, there are a couple of ways that marketers
How to Master Content Marketing on LinkedIn Read More »
Let’s face our tough new reality: Demand pipelines are soft, at best. It’s not easy to drive demand during this work-from-home era. Proven lead generators, like industry events and direct marketing, have been canceled or are now irrelevant, unable to provide the leads you need. But, there’s a silver lining: People are spending up to
Three Effective Ways to Address a Soft Marketing Pipeline in Challenging Times Read More »
The first time Amazon introduced me to the perfect book for me via their recommendation engine, I was completely awed. The idea that a website could not only recognize a return visitor, but also discern their interests and alter their site experience accordingly felt like nothing short of magic. For instance, when I check Amazon’s
How Dynamic Content Makes Your Marketing More Personal Read More »
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Marissa Dilione – May 7, 2020 With our busy lives, we are always wishing for more time to work on other projects or to spend it with loved ones. With the global pandemic and most of the workforce continuing on from home – we now have that time to spend with our loved ones, on
Plan Your Post COVID-19 Digital Marketing Strategy Read More »
