Things don’t always go as planned, and as a marketer, you’ll likely find yourself needing to apologize for mistakes. Email is no exception. It’s easy to send out a broken link, get a date wrong, or send an email to the wrong segment. Most of us have been there. While it’s difficult to own up […]
How to Apologize After an Email Marketing Snafu [+ Examples] Read More »
We know that switching back and forth between tools can be a hassle. The more often you have to jump between different tools, the more time you lose—and the more likely it is for errors to creep in. When your marketing tools are connected, information seamlessly flows from one to the other so you can
Litmus Blog: Get more out of SAP Marketing Cloud…now with Litmus! Read More »
This article was first published November 2015, updated May 2020. As an email marketer, you’re probably aware of the myriad of mistakes you can make any time you create and send your campaign. Whether spelling mistakes, broken links, or inaccurate segments, things can go wrong for even the savviest of marketers. This is probably why
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Businesses are constantly evolving, but companies have been met with swift, sudden changes as a result of the COVID-19 global pandemic. Every industry has been touched in some way by the virus, companies large and small. iPhone shipments will likely decrease by as much as 10% as members of their supply chain have been affected
10 of the best COVID-19 marketing ideas we’ve seen | Vero Read More »
Turn more first-time shoppers into lifelong customers with these custom ecommerce tools. By Chris Vasquez May 26, 2020 Are you looking for a faster way to sell products online and launch an email marketing strategy that’s customized to your ecommerce business? Look no further! At AWeber, we’ve done 90% of the work for you, so
Coming up with your lifecycle email marketing strategy and getting great emails into customer inboxes is only part of the email marketing equation. If you want to make the most of your email efforts and continuously improve, you need to track performance. Email marketing KPIs, or key performance indicators, are metrics used to assess customer
Email marketing KPIs: This is how to use them | Vero Read More »
Automating your marketing sounds like an overwhelming task that requires a lot of technical skills. The truth is, it’s as complex (or as simple) as you make it. Before you master marketing automation, taking the first steps is what counts. You’ll see it’s not as intimidating as it may seem.
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Every industry has its signature “tools of the trade,” but not many are as varied and complex as your marketing stack options. As marketing channels and strategies have evolved, so too have the software we use to accomplish tasks. For your reference, a marketing stack is the set of tools and software you use to
The best way to organize your marketing stack | Vero Read More »
You’ve probably heard that email marketing has one of the highest ROIs of all marketing tactics. Dollar for dollar, marketers get more benefits out of emails than they do out of pretty much any other endeavor. It’s one of the most lucrative marketing practices out there, and one that you definitely can’t neglect if you
The ROI of Email Marketing Read More »
Why B2B marketing automation, and martech in general, are still key Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
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