HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Despite the pandemic, HIKI decided to push forward with the launch by shifting its social media marketing launch strategy to suit the times we were living in. But […]
How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19 Read More »
Turn back the clock two decades back and you will see TV ads, radio ads, and newspaper ads ruling the roost. Fast forward to today, all of these marketing strategies are no longer relevant as people are spending more time online than offline.
What is Data-Driven Marketing? Definitions, Examples and Best Practices Read More »
The start of a new year means new goals and the chance to start fresh. That feeling of wiping the slate clean, both at home and at work, leaves us inspired and motivated for the year ahead. That feeling is all the more refreshing after a year like 2020. In order to help you get
Time-Saving Email Marketing Features From Campaign Monitor Read More »
Instagram Guides is one of the latest features introduced by the app. It may have slipped under your radar with Instagram Live, Shops, Reels, a rearranged home screen, and a slew of other features introduced in 2020. Fortunately, putting things on your radar is precisely what Instagram Guides are for. In fact, if you want
10 Unique Ways to Use Instagram Guides for Marketing Read More »
With email marketing, you can do wonders. But, if you’re fairly new to this scene, it’s crucial to grasp the basics, like what are the benefits of email marketing, how to do email marketing effectively, and how to set up your first email campaign. Take your first steps with the help of our email marketing
Guide to Email Marketing for Beginners | What Is Email Marketing? – GetResponse Blog Read More »
There are few things as nerve-wracking as hitting send on your next big email campaign. After all, you’ve spent a lot of time crafting every line of copy and choosing the perfect imagery to hit the right tone with your audience. You’ve also spent time, energy, and resources building your list, crafting segments, and A/B
Email Marketing Mistakes and Ways to Prevent Them Read More »
As a small business owner, your focus is entirely on boosting brand awareness, finding leads, converting prospects, and boosting website traffic. This is where the role of marketing tools becomes crucial. Marketing tools help you to achieve all your small business goals in a budget-friendly manner. However, selecting the best tool depending on your exact
Best Marketing Tools for Small Businesses Read More »
To achieve your marketing goals online, you need an effective email marketing strategy. It allows you to reach existing clients to ensure repeat business and find new, potential clients that can grow your sales. Distribution of content is an essential digital marketing function to obtain maximum benefit from it. Creating and crafting emails can be
How to Improve Your Email Marketing Strategy in 10 Steps Read More »
Aligning sales and marketing to work seamlessly together is still the holy grail for many B2B businesses. And it comes with its own sets of challenges.
Automate Sales and Marketing Processes with Microsoft Dynamics Integration Read More »
The vast majority of modern marketers always emphasize the importance of building a good email list. Your list can make or break your whole email strategy so the importance of email lists is unquestionable. However, what should you do to make your email list actually work for you? Newsletters are a great solution if you
Drip Email Marketing: The Definitive Guide For eCommerce Read More »
