For more than a decade, email has been the marketing channel that delivers the highest ROI. A study from McKinsey & Company reports that email marketing can be as much as 40 times more effective at reaching target customers than social media. At the same time, we’ve seen the emergence of Chatbots, which can be […]
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By Sean Tinney November 19, 2020 Creating and delivering content that your audience raves about is no easy feat. Here’s how photographer Jared Polin uses video content to build his audience and drives traffic with email. Jared Polin went from unknown Youtuber to one of the biggest names in photography. His journey began in 2008,
Use Email Marketing to Create and Drive Traffic to Your Content | AWeber Read More »
By Nikki Meyer November 20, 2020 AWeber’s free migration services make it quick and simple for you to move your content and subscribers from another email marketing tool. For the past 22 years, we have helped more than 1,000,000 small business owners, entrepreneurs, and content creators connect and build relationships with their audiences through email
What You Need to Know About Switching Email Marketing Tools | AWeber Read More »
By Kelly Forst December 2, 2020 TLDR: Instead of focusing on which is better, learn how to combine the power of email and social media for a powerful marketing strategy. Email marketing vs. social media. “Email marketing is dead.” “That social channel is old news.” How many times have you heard phrases like this, pitting
Email Marketing vs. Social Media: Which is Better? | AWeber Read More »
By Kelly Forst December 7, 2020 Small business marketing expert John Jantsch of Duct Tape Marketing joins The FWD: Thinking Show to discuss the Marketing Hourglass™ and how small businesses can apply it to their business. In the first 5 minutes of this episode of The FWD: Thinking Show, John Jantsch — Founder of Duct
Drive More Referrals with the New Marketing Funnel | AWeber Read More »
By Kelly Forst December 15, 2020 Get your email marketing ready for the new year with these 4 tips. See what worked, what didn’t, and how you can improve your email strategy. Phew, what a year! I’m sure I’m not the only one who feels 2020 was quite the whirlwind. I don’t know about you,
4 Steps to Plan Your Email Marketing for the New Year | AWeber Read More »
If you avoid the money conversation with clients, today’s short episode is for you. In it, I share a simple way for solopreneurs and other creative professionals to change the way you think about money. This reframe will make it easier to talk to prospects and clients about it, to get their budget and to quickly weed
The Marketing Mentor Podcast: 403: How to Treat The Money Conversation Like a Game Read More »
Hey everyone, This is a follow up from my last posts in 2019 & 2018 about the marketing worksheets. Since I skipped updating them for 2020, I wanted to give you a head start for 2021. Here’s the link to all the documents. Templates for: Marketing Plan User Personas Marketing Goal and Results Tracker Campaign
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First of all, yes, product marketing content can be outsourced effectively. Many freelance contractors are capable of understanding your complex product and creating essential content—from whitepapers to sales enablement collateral—to help drive revenue. Wait, you say, Why not just hire another product marketer? Two reasons: outsourcing is cheaper, and it can produce more content. Most
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Marketing and advertising are commonly thought of as the same thing. On the contrary, there is a difference between the two terms. In this article, you will learn what differentiates marketing and advertising, what social media marketing means, and some marketing strategies – Marketing Marketing involves design, creation, and research. These steps work towards the
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