Dirty lead data is costing you time and money, and an infographic by Salesforce app CRM Refresh explains how that’s hurting your sales opportunities and what you can do about it. B2B data decays at a rate of over 70% per year, according to the infgraphic, which means you could be referencing someone’s old position or […]
Marketing Leads: 7 Reasons to Clean Up Dirty Lead Data Read More »
Chart of the Day: 21% of respondents characterize Sales and marketings relationship as either misaligned or ‘don’t know’ – part 5 of 10. For a working, thriving business you need a working and thriving team. If your teams aren’t happy and working together, it’s going to lead to a very disjointed business. Both teams need to
Is your Marketing and Sales Alignment SLA positive? Read More »
Marketers have long tracked the habits of various generations of consumers, understanding that each generation has developed its own preferences and tastes based on the environment in which they were raised. We’ve gone from Baby Boomers to Gen Xers to Millennials and a few in-between. Now, we have arrived at a new generation set to
Meet Vertical Measures’ 2017 interns, Austin Ehrlich and Heather Salfrank. What were your goals for your internship? Austin: The goals for my internship were very simple: I wanted to gain a special insight on content marketing, and why it’s so important in the world of business. In addition to that knowledge, I wanted to gain an understanding
Any marketer will tell you that producing a regular stream of content for your website is necessary and important. You also need to optimize your content. The question is, what are you optimizing that content for? There are plenty of reasons to blog, and even if you don’t know exactly what your goals are, you may
Content Marketing: How to Make Each Blog Post Drive ROI [infographic] Read More »
How can machine learning enhance your digital marketing strategy? The launch of Google’s new machine learning tool, RankBrain which contributes to search engine results, left many people wondering what impact machine learning would have in the realm of Search Engine Optimization (SEO). With the tech industry going crazy for all things Artificial Intelligence (AI), Natural Language
Join the marketing technology community at MarTech, October 2–4 in Boston. You’ll be able to choose from more than 40 sessions featuring 50 speakers from brands and agencies braving the intersection of marketing, technology and management. See the agenda. You’ll be joining attendees and speakers from top brands including: Rates increase Saturday Our low
Join the marketing technology community at MarTech. Beta rates expire this Saturday! Read More »
According to reports, 89% of B2B and 86% of B2C companies now utilize some form of content marketing. So, basically everyone. But, that doesn’t mean everyone’s doing it right ,or getting the results they want. According to Content Marketing Institute, only 6% of B2B marketers rate their organization’s content marketing as ‘Very Effective’. That’s worryingly low.
12 Signs Your Business Urgently Needs Help with Content Marketing Read More »
The SEO community has been fighting with low-quality, outdated and simply incorrect content for ages. How can you educate yourself as well as your team in this abyss of misinformation? It can be overwhelming to be a new SEO because there’s no way to tell a trustworthy article from a misleading one. In many cases, new SEOs
Four tools to build a smarter and more up-to-date in-house marketing team Read More »
You’ll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to Plan, Manage and Optimize their marketing. My clients love the insights I am now capable of providing them – Drew Shug, Owner, Big Storm Just like having an expert working by your side – Sharon Sheridan, Digital Marketing Manager
Digital strategy development – Smart Insights Digital Marketing Advice Read More »
