I’ve worked in marketing for a long time now, with the bulk of my career in B2B. When I tell people that, they often look at my quizzically. What exactly is B2B? is usually the first question they ask. And those in the field who have spent their days in the consumer side of things […]
What’s the Difference Between B2B vs. B2C Marketing? Read More »
Forbes 101 Tactics To Promote Your Podcast (The Definitive Podcast Marketing Guide)ForbesPodcasts are especially attractive because they don’t cost much to produce (in terms of time or money). Anyone with a decent microphone and knowledge on a particular subject can talk for an hour and release an … Keyword-optimize your podcast listings … Source link
101 Tactics To Promote Your Podcast (The Definitive Podcast Marketing Guide) – Forbes Read More »
Facebook is undoubtedly the largest social media platform and it seems that there is no end to its popularity. Like many other social media channels, it has become an integral part of every aspect of our lives, both personal and professional, and has had a tremendous impact on a variety of businesses. According to an eMarketer
Agile Marketing holds the power to transform your company in 2017. Agile is a technique that has been enthusiastically adopted organizations of all sizes and across every industry. No matter where your business currently stands with its goals, Agile Marketing can give your business the ability to use small tests to quickly understand what new
4 Tenets of Agile Marketing and Why You Should Be Using Them in 2017 Read More »
A year after launching the brand journalism site Smarter With Gartner, two critical inflection points led us to realize we were ready to advance in the Maturity Model for Content Marketing: The global team of content creators needed more robust tools to produce the steady stream of articles, infographics, video, and interactive content published daily to
More Mature Content Marketing? Do These 5 Things (48) Read More »
Did you know that 39% of organisations say that digital transformations have helped them generate real-time sales online? A further 32% say that a digital transformation has improved operational efficiency, and 28% say it has helped them acquire new customers. Since the start of 2014, I have been going through a digital transformation. Whilst I
The Digital Transformation Battle Between Sales & Marketing Read More »
Chart of the Day: 39% of marketers don’t think their organization’s marketing strategy is effective – Part 4 of 10. Having already looked at top priorities in organizations, marketing and sales priorities and challenges, it is now time to address whether above all else marketers feel marketing is effective. Seems ridiculous to think that marketers think marketing is
Are marketing models and strategies even effective? Read More »
To the uninitiated, the field of psychographics may sound a little like a debunked “scientific” principle such as phrenology, but actually, it’s one of the most exciting developments in psychological analysis that marketers can leverage in their campaigns. But what is psychographics? Why should you care? How can you use it? These are all
9 Mind-Bending Ways to Use Psychographics in Your Marketing Read More »
Email marketing is one of the most powerful tools an ecommerce business can use to increase sales. Depending on who you ask, email marketing can generate a return on investment between a few dollars for every $1 invested and a phenomenal 43,000 percent. The difference in email’s reported performance may have something to do with
A good marketer is like a doomsday prepper (bear with me here…) Instead of preparing for a global cataclysm, learning about water storage and building bunkers, they’re constantly on the lookout for ways they can proof their marketing for, or get ahead of, inevitable and dramatic changes to the marketing landscape. Frequent and mysterious algorithm
Future-Proof Your Marketing with Call to Action Magazine Read More »
