If you are wondering what all the fuss is about when it comes to the Millennial generation, the answer can be summed up with a single statistic: Millennials are comprised of 75 million individuals in the U.S. alone with a purchasing power of over $600 billion. Source Millennials are currently the generation that most affects the way […]
Ultimate Guide to Millennial Content Marketing Read More »
I’m sure you’ll agree… There are way too many bloggers out there who publish blog after blog, with the hopes of pulling torrents of traffic in order to win the rat race of ranking highly on the web. They *think* that publishing new content frequently will make their clients stick to their blog like super glue and earn them a top slot
How to Write Marketing Blogs Your Clients Will Actually Read Read More »
SEO and PPC are very different, but it’s time to stop thinking about them as polar opposites. Because, although different, they aren’t enemies. They are allies. And they work well together: They complement and benefit each other. Kind of like Yin and Yang, they fit together to make a whole—in this case, well-rounded search marketing.
SEO vs. PPC. In search marketing, it shouldn’t be an either-or strategy Read More »
As soon as a business enters the digital marketing world, all they hear is “Content is king.” So they jump into bandwagon without much strategy in mind. But is it really so? Is content king no matter what? I have a bit different stance on that: I say “Content is the foundation“. It’s not above
How Effective is Content Marketing, As Shown Through Stats Read More »
News Feed Item Digital Marketing Agency, fishbat, Discusses the Impact of Fake News in the SEO World By PR Newswire Article Rating: August 14, 2017 08:00 AM EDT TRIBECA, N.Y., Aug. 14, 2017 /PRNewswire-iReach/ — fishbat, a leading digital marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand
Digital Marketing Agency, fishbat, Discusses the Impact of Fake News in the SEO World Read More »
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – mostly credited to Mark Twain Robert Rose and I will launch our combined sixth book, Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit, at Content Marketing World this September. The
How Marketers Get Marketing All Wrong Read More »
As an ecommerce business owner, you already know there’s a ton of activities you should be doing to keep your products flowing out the door and money flowing in. Maybe you’ve dabbled in social media as a way to make that happen. -But social’s grown a lot since the days of cans and strings
5 Social Media Marketing Tips for eCommerce | Online Marketing Read More »
San Francisco is the US city offering the most jobs (per capita) for digital marketers seeking employment, according to recent research from MarketPro. The report was based on an analysis of digital marketing job postings on Indeed, ZipRecruiter, and LinkedIn. The researchers determined the number of open positions per 10,000 people using United States census
Digital Marketing Jobs: Best Cities for Finding Jobs in 2017 Read More »
The ivory tower is a symbol of academia—and an implicit critique of the isolated and often aloof nature of scholarship. It seems only appropriate to talk about why the ivory tower is failing marketing graduates in a publication called MarketingProfs. Since ancient days, education has grappled with a problem: Should people be taught how to
Marketing Training and Education: Practical Approaches Read More »
Given more than 2 billion people now use Facebook, it’s fast-becoming an essential platform for all business types, if it’s not already. But the opportunities in the travel and hospitality sector are particularly significant, and all businesses within this segment should definitely have some presence on The Social Network. As Facebook notes, our travel choices
Facebook Marketing for Hotels [Infographic] Read More »
