Living and breathing social media marketing is a blessing and a curse. On one hand, there’s always something new to learn and try. However, not everything makes sense when it comes to marketing your brand and sometimes people can lose focus on strategy due to the bright and shiny nature of the new tactics that […]
4 Social Media Marketing Mistakes You’re Making (and How to Fix Them) Read More »
Ah, the elusive and lucrative Millennial market. Such a tempting conquest, yet so frustrating to conquer. Connecting with this demographic is not easy. As the first digitally native generation, Millennials have been raised on technology and live and die by social media and their smartphones. As for engaging with brands, they generally have a sharper
Millennial Marketing: 4 Effective Ways to Reach Millennials Read More »
Jessica Weston City Editor Jessica_Weston9 It’s a long way from a done deal, but the city’s economic development committee is looking at options for a destination marketing website for the Ridgecrest area. The group mulled over a proposal for a sample package, which would cost roughly $18,000. It is not clear where funding for
Part of the confusion between these two terms stems from the fact that so much of digital marketing is also direct response marketing. August 12, 2017 by Jeff Smelser Leave a Comment Digital marketing and direct response marketing are both key concepts in today’s advertising world – but they aren’t quite the same thing. Too
Digital Marketing and Direct Response Marketing Aren’t Exactly the Same Thing – Read More »
In our busy and bustling online world, you want fans, customers, and prospects to be able to find your company, and ultimately purchase your products. However, it can be tough to gain visibility in today’s noisy ecosystem. Most ecommerce businesses bet on paid advertising, email marketing, and social media to boost traffic and sales. These
5 Content Types That Boost Ecommerce Marketing Read More »
Jessica Weston City Editor Jessica_Weston9 It’s a long way from a done deal, but the city’s economic development committee is looking at options for a destination marketing website for the Ridgecrest area. The group mulled over a proposal for a sample package, which would cost roughly $18,000. It is not clear where funding for
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Content marketing strategies, B2B campaigns & D&B CMO Rishi Dave Read More »
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The BIG Internet Marketing Success Shortcut | InstaCashKeywords | Starving Crowd Niches Read More »
If you talk to most content marketers about their work, they’ll talk about it like they’re living in a scene from Field of Dreams. But I’m here to tell you: if you build it, they won’t (necessarily) come. That’s a myth of modern content marketing. Even so, I believe in content marketing. I wrote a
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last
Is your marketing organization ready for martech? Read More »
