marketing

Rand Fishkin, super-haves, and the state of SEO – VB Engage | VentureBeat | Marketing

SEO BLOG /

Since this week’s guest is known for his “whiteboard Fridays,” we are releasing this post on Friday! In the news this week, Travis and Stewart discuss a new report that suggests marketers are worried about automation taking their jobs. This segues seamlessly into a conversation about the have-nots, the haves, and the new breed of […]

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A case to rethink your content marketing strategy

branding, Channel: Martech: Content, Content marketing, Content Marketing Column, SEO BLOG, Social media marketing /

It’s no secret that a well thought out content marketing strategy can boost a brand’s visibility. If executed properly, it generates leads and has a positive effect on ROI. However, many businesses still struggle to utilize content effectively. Here, I’ll explain the value of being relatable and provide three suggestions to make your content more personable and

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BusinessCreator Offering No Setup Fee for Their Local Search Marketing Plus Service – Press Release

search engine optimization cost, SEO BLOG /

The BusinessCreator Local Search Marketing Plus (LSMP) service is designed for businesses looking to dominate the local search results on Google and Bing. The service is designed for businesses to rank in the Google local pack/Google maps and dominate the Google organic rankings. Allentown, PA – August 11, 2017 – (Newswire.com) “The BusinessCreator Local Search

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Marketing Strategy – Point-of-Sale Marketing: Give Them What They Want, Wherever They Are : MarketingProfs Article

SEO BLOG /

What’s your focus? Are you all about e-commerce, harnessing the Internet for most of your sales, and with an obligatory storefront? Or do people flock to your physical location, and your website points them there? The reason I ask is this: Where you make your sales informs your point-of-sale (POS) marketing. If you type in

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Marketing Budgets: Getting Your CFO to Pay for Your Creativity

Accounting & Budgeting, Marketing, marketing budget, SEO BLOG /

Marketing and finance are entirely different disciplines, so it’s no surprise that the CFO and the marketing team have an often contentious relationship. To the CFO, the marketing budget seems poorly planned and out of control; to the marketer, the budget is an unwelcome constraint on creativity. If marketing and finance are going to learn

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Marketing Strategy – The Secret to Marketing to Teens: Marketing to Their Values : MarketingProfs Article

SEO BLOG /

MTV conducted an “ethnographic study” of its teenage audience in the late 1990s. The process consisted of spending some time with MTV fans and learning about their personal needs and concerns, with the goal of revitalizing the channel’s slide in viewer rates. Todd Cunningham, senior vice-president of strategy and planning for MTV, explained the project:

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How does SEO drive digital marketing effectively?

search engine optimization cost, SEO BLOG /

Lyndaa Williams Lyndaa williams, Writing for ecommerce development, ecommerce development services, prestashop development services, magento development services, magento maarketplace, prestashop marketplace, prestashop mobile app, magento mobile app, ecommerce app builder working at www.egrovesys.com. Lyndaa Williams has written 2 articles for PromotionWorld. View all articles by Lyndaa Williams… The world is so technology oriented that every

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What Types of Marketing Content Influence B2B Purchasing

SEO BLOG /

Prospective buyers of B2B products and services find content to be most useful during the decision-making process, when it speaks to their needs/pain points, provides specifications, and is educational rather than promotional, according to recent research from Content Marketing Institute and SmartBrief. The report was based on data from a survey of 1,200 business leaders

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