In today’s consumer environment, marketers must take risks. The landscape is just too crowded, and consumers are too distracted. So doing the same old thing and expecting a different result; that isn’t just the definition of insanity, it’s also a recipe for getting lost in the clutter and risking brand irrelevance. Success, however, lies in […]
The Key to Taking Marketing Risks Without Being Too Risky Read More »
Over the past few years, e-commerce has been slowly and steadily transformed by artificial intelligence (AI). The world has watched Amazon go from bookseller to voice-activated, product-recommending, Internet of Things behemoth over the last 15 years, and — for many reasons — e-commerce has been an area of great AI adoption, particularly in marketing. That
The future of AI marketing applications in retail Read More »
Free Webinar | August 16th Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Marketing conferences offer a resplendent escape into the ether of visibility. It’s a chance to glean firsthand knowledge and information from some of the leading minds
Planning to send your next marketing email? Consider sending it at 4 p.m. Turns out it’s the best time to get a response from your target audience. This interesting insight comes from a new study by email marketing software provider, GetResponse. Email Marketing Benchmarks The report found emails sent at 4 p.m. receive the highest
Marketing Emails Sent at 4 p.m. have the Highest Open Rate Read More »
Do your social media priorities align with these key social media trends? In a short span of a decade and a half, social media has taken over the world. It has exploded its way into our lives and and the way we live. Social media platforms have reached a 37% worldwide penetration, and 73.91% of
4 Areas of Social Media Marketing You Need to Invest in Today Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Apple search ads, AI for retail marketing & Salesforce’s Social Studio Read More »
You’ve likely heard it a thousand times: Customer experience is the new battleground in business. As early as 2014, Gartner predicted 50% of product investments would be “redirected to customer experience innovations” by 2017. In an era where artificial intelligence is no longer Hollywood fantasy and customer behaviors are evolving rapidly, creating relevant content experiences
B2B Content Marketing: Planning Better Content Experiences Read More »
NOW UPDATED! This post has been expanded for 2017. Enjoy! What is a “marketing funnel”? No, it’s not what you use for cooking. We’re talking about the kind of funnel that you absolutely must get right if you want your business’ sales process to run as efficiently as possible. Basically, your marketing funnel is made up of several
How to Create a Marketing Funnel That Generates Sales Read More »
There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, especially in social media. For example, it’s no surprise that Facebook is the favorite social media channel for B2C marketers. But Facebook has become a
B2B vs. B2C Marketing: Social Media Platforms, Trends Read More »
One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools
Tools to improve your online marketing campaign • Yoast Read More »
