The irrepressible Michelle Joyce is my agent. She handles all of my events and speaking opportunities over on the JayBaer.com site. On her blog, she runs a Friday series where she interviews speakers that she represents. She interviewed me recently, and I thought I’d post it here as well, as the topics are relevant for […]
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What do bacon, spaceships, naval vessels, pop culture, and Christmas all have in common? They are all topics you can use to fuel your content marketing in September 2017. Content marketing is the act of creating, publishing, and distributing content with the specific goal of attracting, engaging, and retaining customers. The concept is simple. Your
The must-know essentials to increasing your footfall through destination marketing online If you work in the destination sector, you’ll ultimately be judged on ticket sales. We notice time and time again that the leisure and tourism attractions that smash their ticket-sales targets are the ones that fully understand (and influence) the modern consumer’s reliance on
Destination Marketing | Digital Marketing Footfall Read More »
In a growing business, marketing can be everything. Growth can be hard to come by, and even harder to maintain. So once you start gathering customers and increasing revenue, you’ll naturally be scrapping for any way to keep the trend going. Every business is different, and there are unfortunately no universal truths as to how
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Integrated Marketing Strategy 101 If you think developing an integrated marketing strategy sounds challenging, just imagine how difficult it must be for a global brand! That’s what Kofax Limited needed to do when Lexmark International, Inc. acquired it in 2015. The automation software company suddenly had to coordinate Lexmark’s worldwide groups to develop an integrated
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If a big, blue genie popped out of your coffee cup, would your first wish be for more time? If so, you might be surprised when the genie granted you an improved workflow, but it would make sense. After all, an efficient workflow can be a content marketer’s gateway to more time and free nights
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Every so often, new and shiny marketing objects come along and become the subject of a great deal of hype about how they will change the world. The phenomenon is so typical, that Gartner developed a methodology to represent where each new promising technology is in the “hype cycle.” Of course, some new technologies don’t
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Many marketers focus their attention on the verbal aspects of their marketing, and graphics receive minimal attention and effort. However, the reality is that non-verbal communication is critical when you are trying to convey a message to your target audience. In fact, excellent visual content in an online marketing campaign can generate more shares and
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One of the KHTS Marketing department’s specialties is Santa Clarita Search Engine Optimization, and local businesses can take advantage of this valuable advertising agency service. Don’t miss a thing. Get breaking KHTS Santa Clarita News Alerts delivered right to your inbox. “SEO, which stands for Search Engine Optimization, is critical,” explained Carl Goldman, the full service marketing
KHTS Marketing Streamlines Santa Clarita Search Engine Optimization For Local Businesses Read More »
This guide, produced in association with AdRoll, is a deep dive into the practice of account-based marketing (ABM), showing you how to set up your ABM campaign from start to finish. By working through the eight steps covered in the report, you will create your own roadmap for implementing ABM in your organization. Account-based marketing (ABM)
