Are you ready to hear a harsh truth? The ‘if you build it, they will come’ approach to marketing is dead. Sure, you can throw hordes of cash at paid ads on Facebook or email and hope that something sticks with audiences. But you’d be far better off making like the majority of business owners today […]
5 Ways To Leverage Content Marketing On A Budget Read More »
93 Octane completed a website design for Outdoor Dreams. Traits Agency picked up DNA database African Ancestry as a client. Work will include management of social media platforms to utilize user insights, keep followers engaged and enhance the brand through digital and social engagement. The Idea Center was hired by JourneyPure, a Tennessee-based behavioral healthcare
The Pitch: Advertising and marketing news for 8.8.17 Read More »
We have big news, you guys. Are you ready for it? Act-On is so excited to announce the relaunch of Act-On University, a new online learning experience that breaks down the barriers to achieving marketing automation success. What does that really mean? It means that we’ll now be providing our customers with individualized course curriculums
Become a Marketing Automation Expert with the New Act-On University Read More »
The use of video in social media has exploded over the past few years, and marketers are getting their bearings on how to handle this medium on social channels. A study by Animoto asked 1,000 consumers what they want to see with regard to social video. It also surveyed 500 marketers to determine whether they are
The State of Social Media Video in Marketing: Benchmarks & Trends Read More »
Do you remember where you were on July 11, 2017 – a seemingly random Tuesday in the middle of summer? If I were to venture a guess, I would say there’s a good chance you spent at least part of your day taking advantage of retail giant Amazon’s one-day shopping extravaganza, Prime Day. According to
How to Succeed in Retail Content Marketing Read More »
Remember when you worked for a company that seemingly took four forever’s to commit to a course of action or to grant approval for a project? Head, meet desk. Sap on the bark of a Vermont maple in January had nothing on them. Indecision, internal power squabbles, poor protocols, and fear of finishing and “shipping”
Launch a Content Marketing Program Quickly: A 10-Step Process Read More »
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How about that Marketo outage last
Technology (Marketing + Operations) = Time to reorganize the marketing department? Read More »
David Meerman Scott is a globe trotting speaker and international best selling author. David has published ten books on marketing strategy – one of which has become a classic. He’s a successful practitioner of the marketing strategies and tactics he references. The case study examples he shares in this podcast will inspire you. If you
New Rules of Marketing are Fun [Podcast] Read More »
You’ll be joining the 150,000 Smart Insights members from 100 countries who trust our advice to Plan, Manage and Optimize their marketing. My clients love the insights I am now capable of providing them – Drew Shug, Owner, Big Storm Just like having an expert working by your side – Sharon Sheridan, Digital Marketing Manager
Marketing strategy – Smart Insights Digital Marketing Advice Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Facebook’s dynamic ads, mobile attribution & Snapchat’s Advanced Mode Read More »
