marketing

Three Questions to Help You Live Your Best Marketing Life

New year’s resolutions, giving up something for Lent (if you’re into that), exercising like crazy to get that beach body for summer: human beings have a slew of things they do to try to rethink themselves, their habits, and approach to life depending on the time of year. We’re already more than half way through […]

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Where to Find the Next Great Addition to Your Marketing Team

To say I’m a huge fan of digital marketing titan Jay Baer would be an understatement bordering on criminally remiss. Not a week goes by that I don’t feast my ears on the delicious audio awesomeness that is the Social Pros Podcast. On episode 266 of Social Pros (one of the better ones, which is

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Digital marketing strategy – Smart Insights Digital Marketing Advice

Improve your Digital marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles covering strategy, best practices

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3 Ways Personalized Marketing Improves the Consumer Experience

For today’s marketers, personalization is no longer a fancy buzzword. It’s a necessary part of a robust marketing strategy. Consumers expect custom, one-to-one content – regardless of the device or platform they choose to use at a particular moment. They’re looking to feel a real relationship with the companies and brands they engage with and

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How Knowing Your “Why” Can Revolutionize Your Digital Marketing Strategy

Many digital marketers carry out their daily tasks in a furious frenzy. They send out email blasts, update social media, perform keyword research and so on, trying to accomplish as much as possible. Working hard and staying busy makes us feel we’re being productive. But how many people stop to think about why they’re doing

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5 Exciting Social Media and Marketing Trends to Know in 2017

What if you could predict the future and gain access to the latest social media and marketing trends that will eventually make a huge difference in your business? And what if you could take that knowledge and prioritize the channels and networks of tomorrow, today? You’re in luck! The social media and marketing trends that once

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Marketing Strategy – Three Ways to Co-Create Business Value (and New Products and Services) via Adaptive Innovation : MarketingProfs Article

Developing new products and services in today’s economy requires a process of adaptive innovation—in other words, the ability to adjust to the fast-changing needs of target markets. For that reason, it begins at the edge of the business, with the people closest to the customer—or with anyone else receiving value from the company. Customers are

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