Little less than five years ago, Instagram was the new kid on the block. Even then some startups and a few brands were looking to optimize their social media marketing performance by jumping on the platform. Yet, the social network was still in its early stages. Instagram was primarily a place where people shared the […]
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Want to learn more about using social media and other digital marketing methods to promote your small business? If so, there’s a new weekly livestream show that could be of interest. Livestreaming Social Media Talk Show The show is called #CoffeeWithCoal and it’s hosted by Pennsylvania-based digital marketing company Coal Creative. (The whole coal thing
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People remember 80% of what they see, 20% of what they read, and 10% of what they hear, according to an infographic by Instagram service provider Gramlike. So it’s no wonder than Instagram is a popular social media platform, and not just for consumers but for brands as well. With 90% of Interbrand’s “Top 100
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Customer relationships: Building a foundation for marketing success By Staff Saturday, August 5, 2017 At our agency, the majority of our requests for proposals (RFPs) come from businesses who are trying to increase or improve upon their outbound marketing efforts, such as search engine optimization (SEO), business card and flier design, and calculating their highest
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To learn about how to use nostalgia marketing for success, keep reading! [kasinv] ©123RF.com Netflix is all the rage right now for streaming and on-demand content. As its popularity has dramatically increased over the years, its volume of original content has followed suit with hit shows like Orange Is the New Black, House of Cards,
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Inbound marketing strategies have proved immensely successful. The first search engines didn’t launch until the 90s with ‘Archie’ (1990), followed rapidly by a host of others, including Yahoo (1994), Google (1995), Ask (1997) and MSN (1998). It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999. In the less-than
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A digital marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience. It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that
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Customer advocacy is nothing new – friends and family have been sharing brands that they find useful, unique or just plain interesting for years, and social media has only supercharged that. What has changed in recent years is the technology to facilitate this sharing via referral marketing, and actually measure its success as a marketing
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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Designing mobile-first content, SEO for SaaS & Facebook’s video chat Read More »
It’s rare to see a person without a smartphone nowadays. Everywhere you go, people are on their phones reading the news, watching movies or videos, listening to music, shopping, and many other things. There are over 2.6 billion smartphone users worldwide and if we all think about it, these people have definitely encountered advertisements or
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