The marketing industry is dynamic and susceptible to change. By its very purpose, it has to be able to fluidly adapt to new technologies and the shifting focus of consumers. But now there’s a new change on the horizon that will shake up digital marketing, along with many other industries: blockchain. In 2016, we saw […]
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Some easy inbound marketing strategies to make you rethink your content Just as the printing press opened the mind to the imagination of the world’s greatest literary story tellers, so the early days of Hollywood introduced the world to some of the world’s most ingenious visual storytellers. Amongst the greatest was Buster Keaton. Every Keaton
An Inbound Content Marketing Masterclass Read More »
It’s a peculiar time to be a marketer. Many of us in the SEO world, myself included, are not traditionally trained as marketers. In fact, I studied computer science and was initially a web and software developer. My marketing career was a fortunate accident — a case of being in the right place at the
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Chart of the Day: Growing SEO and organic presence are higher priorities than product videos and webinars – part 2 of 10 For my next instalment in my Marketing and Sales 2017 statistics breakdown series, I am focusing on inbound marketing priorities and its challenges. Over 70% of respondents worldwide stated that they primarily conduct inbound
Inbound Marketing – what are your priorities and challenges? Read More »
Michelle: What does the landscape look like for reporting and attribution? Are most marketers using it today? Aaron: In the broader landscape, marketing measurement, obviously every marketing team does some sort of measurement. From that perspective, it’s 100 percent. Every marketing team is measuring how many leads they generated, or how many people they reached,
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Good content marketing ideas can be hard to come by. To get the most out of each idea, develop a plan to reuse your content. It can supercharge your marketing and help reach more potential customers. The idea, research, and even some of the very words in a blog post can be reused as an
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As search engines have developed to become more intelligent, the way artists formulate their content strategy online must also adapt and allow them to take advantage of modern day search engine optimization, in particular through topic clusters. _________________________ Guest post by Bobby Owsinski of Music 3.0 Through the years Google and other search engines have
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By Aaron Agius According to the U.S. Department of Labor, the price of a bad hire can be equal to 30% of that employee’s first-year earnings. In addition to the economic cost to a company, a bad hire can create huge problems for workplace morale and may significantly decrease employee retention—especially if the hire is
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In traditional marketing organizations, brand and direct response (DR) efforts occupy two very distinct and discrete positions. Brand tends to focus on long-term impact intent, and DR focuses on short-term. Brand is top of funnel, and DR is bottom of funnel. The two categories are different sides of the same coin, with the same end
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