marketing

The impact of GDPR on marketing technology and cybersecurity

Failure to be a good steward of consumer data by letting it fall into the wrong hands will soon result in severe penalties in the European Union. In the event of a data breach, companies will have to pay the equivalent of 20 million euros or 4 percent of annual revenues, whichever is larger. Ouch! […]

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10 Marketing Tips for Boosting Back to School eCommerce Sales

Back-to-school shopping is here and it presents a huge opportunity for retailers to cash in on increased shopping demand. Back-to-school ecommerce sales is predicted to increase 14.8% to $74 Billion in 2017. This is the most lucrative sales period for ecommerce retailers in Q3, accounting for nearly 70% of all Q3 eCommerce revenue. If you

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The Interactive Content Marketing Purchase Funnel Guide

Drive Results With Interactive Content: The Foodie Approach Interactive content is like food delivered by world-class chefs who are always looking for ways to be at the forefront of the latest food trends. Like interactive content, the food top chefs create eye catching, talkworthy and fulfilling food. They satisfy different needs like your content purchase

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5 Tactics To Take Your Ecommerce Marketing Strategy To The Next Level – Forbes

Forbes 5 Tactics To Take Your Ecommerce Marketing Strategy To The Next LevelForbesGetting an ecommerce website up and running takes a lot of time and planning. You have to get to know your target market, assess the competition, and design and launch a website that’s built to get results. A lot of brands focus the

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Content Marketing Is a Job, Not an Art Form

Storytelling is the concept du jour in content marketing. Make sure you have a hero, and a journey, and a harrowing tale, and a surprise twist. It’s not bad advice. Infusing your content with a story makes it emotionally resonant, creating memorability and impact it might otherwise lack. So, I’m absolutely on board with storytelling

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Marketing Day: New Snapchat ad metrics, Facebook Custom Audiences & Quora ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: 5 tools, tips and hacks to maximize your SEO output Aug 1, 2017 by Brian Patterson Columnist Brian Patterson believes that SEO success depends not… Please visit Marketing Land for the

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Why Email Marketing Is Smart for Small Businesses

Email Marketing is a must-use marketing channel even for the smallest of businesses Are you a small business owner? There is a big chance that you have many daily responsibilities. In addition to managing a company, you are the visionary, the motivating force, the expert, and most importantly the one that calls the shots. Entrepreneurs

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