By Elizabeth Johnson Since the first website went live 27 years ago, websites have become a standard piece of the marketing pie. Consumers have adapted to this “new normal” and expect organizations they interact with to have one that enables them to find everything they’re looking for at any given moment. “The website is […]
The Event Marketing Workhorse: Websites that Convert Read More »
geralt / Pixabay How do you feel when you read the words Search Engine Optimization? Do you experience a sudden feeling of confusion and dread? Does your brain shut down or go into flight mode? Take a deep breath and stay with me. It will be all right. Really. The basics of SEO are not
Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it
Content intelligence (CI) is the shiny new toy of content marketing. Like many new technologies, some users may try to adopt content intelligence technology before they fully understand it, and fail to fully realize its benefits. Content intelligence software is expanding in variety and function, so it’s important to understand the pain points content intelligence
Fix Your Mediocre Marketing with Content Intelligence Read More »
L.A. Biz LA marketing agency Wpromote riding a wave of acquisitionsL.A. Biz“It adds great clients in the B2B and software space that are ripe for growth both inside and outside of the SEM/SEO channels of customer acquisition,” Wpromote founder and CEO Michael Mothner told me in an email interview. “It also brings great …Wpromote Acquires DemandWave,
LA marketing agency Wpromote riding a wave of acquisitions – L.A. Biz Read More »
Where do you see yourself in five years? Do you hate that question as much as I do? While I’m not a fan (perhaps because I’ve never had a great answer), I understand why it’s asked. The interviewer wants to know that the job candidate has considered the short-term future and wants to see how
Does your small business use online marketing tactics to generate B2B leads? With so many ways to attract leads online, sometimes it’s hard to know what to focus on. A recent study, 2017 State of B2B Digital Marketing, has some insights into what digital marketing tactics are worth your time and effort. Social media, email
These Are the Digital Marketing Tactics That Will Get You Those Valuable B2B Leads Read More »
July 31, 2017 — Georgia, United States – The idea of marketing before the internet can be very difficult for business owners. Before they would rely on loyal customers to pass their services to friends and family in hopes they would continue to pass it on attracting business. Today, that is still a popular practice
Budgets aren’t sexy, but they are one of the major prerequisites of high-performing marketing organizations. And the trick to developing a best-in-class marketing budget is, first, to form a new conceptualization of what marketing is; then, to know the correct budget type for your growth stage; and, finally, to understand the power of stretch budgets.
3 Rules for Creating a Best-in-Class Marketing Budget Read More »
A review of different methods and models for developing a marketing communications plan Commercial as well as non-profit organizations, routinely confront these typical questions: Do we need social media? How do we introduce our new website? What can we do to publicize our eCommerce Store? How do we introduce our new product? How will our
Marketing communications planning using the PASTA model Read More »
