marketing

Influencer Marketing: Growth, Stats & the Example of Instagram

We’ve written before about how influencer marketing is on the rise, and today’s infographic continues that theme and also explores why the marketing tactic is so popular. With an average of $7.65 return on each dollar spent, according to an infographic by Influencer Marketing Hub, it’s easy to see why brands that try out influencer […]

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4 Groundbreaking Things an Ex-Con Taught Us About Marketing

4 Groundbreaking Things an Ex-Con Taught Us About Marketing The best ideas rarely come from conventional sources, and Coss Marte is hardly a conventional source. Marte first experimented with entrepreneurship as a teenager, selling goods in front of bodegas in New York City. By 19, his business was pulling in over $2 million a year.

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How to Combine Native Advertising with Content Marketing to Maximize Your Traffic

Despite the proven effectiveness of native advertising, it’s a concept that remains a little murky for many marketers. Copyblogger performed a study on native advertising, asking people whether they knew what it was and how knowledgeable they were about it. Here are the results: Clearly, it’s still an ambiguous concept to many. Simply, native advertising is

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8 Websites Which Are Using Affiliate Marketing to Make Money Online

Let me be honest: affiliate marketing is a double-edged sword. No matter how good you are at selling, sometimes it really becomes a headache to make consistent sales using affiliate marketing. But there are few sites that are doing affiliate marketing exceptionally well for a long time. If you’re struggling to increase your affiliate income,

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3 Ways Automation Tools Are Increasing Marketing Productivity

3 Ways Automation Tools Are Increasing Marketing Productivity Did you know that 51% of companies currently use automation tools? That number is also increasing. It’s not hard to see why. A company that isn’t using automation tools is incurring unnecessary overhead and probably not getting the same results as those using automation software. If your

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Why Live Video Needs To Be Part Of Your Visual Marketing Strategy

Apparently, 2017 will be the biggest year for video marketing yet. In fact, video is expected to take up over 70% of all internet traffic by the end of the year, with video consumption increasing more than 100% from 2016. But with these numbers comes a big change. We are now seeing a shift from pre-recorded video

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Digital Marketing and sales statistics breakdown 2017

Chart of the Day: Digital Marketing statistics – Converting leads to customers remains a top marketing priority over the next 12 months – part 1 of 10 It is important to know how sales and marketing are evolving, and how/ when this will affect your business. There are various marketing and sales priorities to think about when

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Nick Ponte Marketing – Maui, Hawaii SEO Agency Specializes In Web Design – Press Release

Maui, HI – Nick Ponte Marketing has been helping businesses in Maui, Hawaii generate more profits, acquire better ROI (Return On Investment), and achieve a higher brand credibility through outstanding web design and SEO optimization. With years of experience, they have taken the Maui, Hawaii business market by combining their website design service and digital

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The Customer Is Always Right: Email Marketing Spam Edition

As a member of the Deliverability Operations team, I can tell you that we spend a lot of time discussing the importance of list hygiene and good mailing practices with our senders. Typically, this covers everything from ensuring recommended customer acquisition practices are in place, engagement-based segmentation is utilized to monitor for inactivity, and that

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The Science of Productive Content Marketing Team Meetings

If you want an easy way to help your marketing team produce better content, cancel a meeting. Better yet, cancel your first meeting of the day. Studies have shown how lapses in productivity often trace back to an overabundance of team meetings. Schedule a status call for first thing in the morning, and a content

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