Post sponsored by Concordia University, St. Paul By Tricia Hussung Even if you’re marketing your business online, are you sure anyone is seeing your ads? According to The Drum’s Tony Connelly, as many as 63% of internet users ages 18 to 34 are using ad-blocking software when viewing digital content, and 41% of internet users […]
Marketing to the Adblock Generation: Strategies for the Modern Marketer Read More »
If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own. And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As
Now that you have discovered the benefits of using an account-based marketing (ABM) strategy to maximize your available marketing and sales resources by developing personalized campaigns for targeted accounts, it’s time to focus on how you can further integrate ABM into your sales practices. Through the integration process with sales, you’ll be able to develop
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Affiliate marketing has its pros and cons — advocates and detractors. The industry is booming but there are many merchants that have negative opinions of the channel. They have seen fraud or low return on investment. Sometimes consumers don’t want or need their product. Often, merchants just haven’t put the right resources into the channel.
“I no longer have a reliable Customer Success Manager.” “My current ESP is no longer investing in their email solution?!” “My Open Rate is declining, I’m not even sure my emails are landing in the Inbox.” “I can’t afford the switching costs or downtime incurred with switching to a new ESP.” We’ve all been there,
The Myths Of Switching Email Service Provider – Email Marketing – SMTP services Read More »
Twitter’s potential as a marketing channel maybe clear, few people approach the platform with the right strategy. What works on Facebook needn’t apply to Twitter, as the dynamics of both of these platforms are diverse. Twitter is a great social platform to connect with your audience real time, initiate important conversations and turn them into
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When’s the last time you felt special? Go ahead… close your eyes and visualize the last time your boss called you out in a group to recognize your excellent performance. Or the last time your grandmother mailed you a special batch of your favorite cookies. Now, imagine being able to replicate that feeling for your
3 Ideas to Steal from Unbounce’s Hyper-Personalized Customer Marketing Campaign Read More »
Templune / Pixabay In this article, you will learn what is a digital marketing plan? How can a digital marketing plan help your business? How do you make sure your website is helping your digital marketing? Imagine ShimmerXYZ Studio is a salon known for chic cuts and colorings. they know hair, but feels lost when
TRIBECA, N.Y., July 26, 2017 /PRNewswire-iReach/ — fishbat, a leading digital marketing agency that combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, helps online retailers prepare now for the holiday season. Branding holiday promotions and products take time. Repetition and frequency of messaging impacts the consumer’s retention of the
As a New York Giants fan, I can’t wait for the NFL season to start in September. There’s something amazing about watching a quarterback like Eli Manning call a play and then suddenly seeing the team perform in perfect unison (maybe not always!) to advance on the field toward the end zone. As competition heats
How to approach your B2B marketing like an NFL quarterback Read More »
