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The psychology of search, B2B marketing & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed […]

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How to Kick-Start Your Marketing Team’s Efforts

Today’s marketers are being asked, more than ever before, to tie marketing investments directly to revenue. And although marketing attribution has been difficult traditionally, the influx of data and technology has made tracking marketing investments a reality. Long gone are the days of cobbling together marketing automation reports, begging your sales operations manager to pull

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Creative Content Marketing Advice to Boost Your Brand

Creative Content Marketing Advice to Boost Your Brand Content marketing provides tremendous value to advertisers, allowing brands to get their message across on social platforms at little cost. To bring your content marketing strategy to its fullest potential, it’s essential to utilize creative content writing. Fortunately, creative content writing doesn’t necessarily mean producing original ideas

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Why You Need an Integrated Digital Marketing and Social Media Plan [Podcast]

Businesses of all sizes are experiencing incredible pressure to find ways to break through the noise online in order to inspire and attract their ideal customers. In addition to this, they also need to continue to keep communities engaged, and ensure they’re servicing their customers when, where and how they want to communicate. No doubt the demands to build

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A dentist’s successful marketing strategies: Interview with Dr. Boyd Newsome of Riverpoint Family, Cosmetic and Implant Dentistry

After taking on a new practice and a second dentist, Dr. Newsome needed a way to increase his flow of new patients. This year, he’s averaged 83 new patients a month. In this interview, learn how he did it, and his approach to practice marketing. I recently caught up with Dr. Boyd Newsome, a dentist

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Snapchat or Instagram Stories? – Smart Insights Digital Marketing Advice

Which platform is most suitable for your business? One of the most popular debates around social media in recent months has been between Snapchat or Instagram stories? Since the launch of Instagram Stories in 2016, Snapchat and Instagram have been neck in neck attempting to release the best features and gain the most users. This

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How Artificial Intelligence Can Drive Content Marketing Strategy

Before breakfast, I check my Facebook and LinkedIn newsfeeds for a quick synopsis of the day. As I jump in the shower, I hit “download” on a recommended movie on Netflix, knowing I have a long flight this evening. While wolfing down my cereal, I click once to buy a gift for a friend’s birthday

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